The popularity of men's fashion, especially men's suits & onesies, has been on the rise in the global consumer market. TikTok, as a leading social media platform in the US, has been attracting numerous active users with its unique charm. Gloda has been continuously collecting market and promotion data from the US site, offering in-depth insights into the current situation and opportunities of the men's suits & onesies market in TikTok US Week 02.

[US] - Men's Suits & Onesies Class Market Overview

Gloda data reveals that in Week 02 of 2025 from January 12th to January 18th, the GMV of the men's suits & onesies track in the US reached $296,600. The sales volume was 13,000 pieces. The market share accounted for 4.53%. The GMV had a significant growth with a month-on-month increase of 24.17%, while the sales volume also showed a positive trend with a month-on-month growth of 12.05%. The number of active shops and active products both had certain changes, indicating a relatively active market environment, which is also conducive to the entry of new sellers.

TikTok Shop [US] Men's Suits & Onesies Sales Situation

Analyzing the data from Gloda, we can see the sales situation of men's suits & onesies in TikTok Shop US during Week 02. Among the top 3 best-selling products on the hot-selling list:

• The "Two-piece Set Men's Letter Patched Drop Shoulder Hoodie & Drawstring Waist Shorts Set, Men's Sweatsuit Set, Casual Fashion Cozy Regular Fit Outfits for Daily Outdoor Wear, Menswear, Men's Clothes Suits for Fall & Winter, Men's 2 Piece Set, Two Piece Men" had a sales volume of 1,448 pieces, with a sales amount of $29,700 and a month-on-month sales growth of 25.27%. Its unique design and suitability for daily wear might be the reasons for its popularity.
• The "Men's Solid Tracksuit Set, Sporty Zipper Hooded Jacket & Top & Short Sleeve Tee & Letter Tape Waist Leggings & Drawstring Shorts, Tracksuits for Men, Casual Summer Outfits" sold 923 pieces, achieving a sales amount of $17,900 and an astonishing month-on-month growth of 121.88%. This shows its strong growth momentum, probably due to its trendy style suitable for summer.
• The "Two-piece Set Men's Colorblock Letter Print Button Front Jacket & Drawstring Waist Sweatpants, Fall Outfits, Regular Fit Casual Long Sleeve Outerwear & Pocket Jogger Pants for Daily Wear, Outfit Sets for Menswear, Men's Clothing for Fall, Streetwear" had a sales volume of 817 pieces, with a sales amount of $11,100, but a month-on-month decrease of 19.23%. Despite the decline, it still holds a certain market share.

TikTok Shop [US] Men's Suits & Onesies Brand Case Interpretation

In the men's suits & onesies market, several brands and shops stood out during Week 02. For example:

• YUANSU STUDIO had a sales amount of $35,000 with a month-on-month growth of 24.89%, selling 1,746 pieces. The average transaction price was $20.02, and its market share was 11.79%. With a relatively affordable price and a certain variety of products, it attracted a considerable number of customers.
• Anma Amo Sports Outd achieved a sales amount of $27,100 with an astonishing month-on-month growth of 1213.1%, selling 665 pieces. The average transaction price was $40.82, and its market share was 9.15%. Its unique marketing approach or product features might have contributed to this explosive growth.
• COOFANDY Selection had a sales amount of $18,000 with a month-on-month growth of 0.75%, selling 215 pieces. The average transaction price was $83.78, and its market share was 6.07%. It might target a specific customer group with its high-quality and relatively high-priced products.

Summary

Overall, the men's suits & onesies market in TikTok US during Week 02 showed a vibrant situation. The market scale had a certain growth, with different products and brands showing various performance. Consumers' preferences were diverse, with some preferring casual and trendy styles for daily wear, while others might be more interested in sporty or formal looks. In terms of competition, each brand and shop was trying to stand out with its own characteristics. For cross-border merchants, it is recommended to pay attention to the market trends, optimize product categories and pricing according to consumers' preferences. For example, if a product similar to the ones with high growth rates is sold, it can learn from their marketing strategies. At the same time, strengthening brand marketing through channels like TikTok is also crucial. Looking ahead, with the continuous development of the fashion industry and the increasing influence of social media, the men's suits & onesies market in TikTok US is expected to continue to evolve, and merchants should be prepared to adapt to new trends and changes in advance.