Introduction: The Alluring Trajectory of Perfumes on TikTok US

In the week of January 12th to January 18th, 2025, the perfume market on TikTok US witnessed a captivating trend. The data reveals interesting patterns in terms of sales and consumer engagement. With a mix of different price points and product varieties, perfumes are making their mark on this popular social media platform. The sales figures and their环比 changes indicate a dynamic market where both established and emerging perfumes are vying for the attention of consumers. Additionally, the cultural inclination towards personal grooming and the love for unique scents in the US further fuel the growth of this market segment on TikTok.

Perfume Market Overview in TikTok US - Week 02, 2025

The overall perfume market on TikTok US during this week showed significant activity. The total sales volume reached 18.58万 pieces, with a sales amount of $444.69万. The market share accounted for 10.59%. The sales amount had a week-on-week growth rate of 2.55%, while the sales volume increased by 4.57%. The number of active products and shops also demonstrated a healthy trend, indicating a vibrant market environment that is conducive to both existing and new players. This growth could be attributed to various factors such as effective marketing strategies, increasing consumer awareness, and the appeal of different perfume scents to a wide range of audiences.

TikTok Shop US Perfume Sales Situation

Looking closely at the sales situation of perfumes on TikTok Shop US, the热销榜 provides valuable insights. The top 3 best-selling perfumes on the热销榜 during this week were as follows:

• "Choco Musk - Eau De Perfume Natural Spray - 50 ml 1.65 fl. Oz by Al-Rehab Aroma Fragrance Gift Scent Blend Scented Cosmetic Cologne Unisex al rehab" with a sales volume of 1.3万 pieces and a sales amount of $9.08万, experiencing a -16.33% sales amount week-on-week change.
• "HOT! Sweet Body Milk Mist - Limited Edition" sold 9420 pieces, achieving a sales amount of $8.84万 and a remarkable 24.71% week-on-week growth in sales amount.
• "CRAZY IN LOVE ROLL ON OIL" had a sales volume of 6971 pieces and a sales amount of $11.15万, with an 8.88% week-on-week increase in sales amount.

TikTok Shop US Perfume Brand/Shop Case Studies

Among the various perfume brands and shops on TikTok US, two stood out during this week:

• "American Seair Imports" had a sales amount of $46.43万 with a 21.04% week-on-week growth in sales amount. It sold 2.44万 pieces with an average transaction price of $18.99. This brand might be leveraging its wide range of products and effective marketing on TikTok to attract customers. Its relatively lower average transaction price could be a strategy to target a larger customer base.
• "Oudware" achieved a sales amount of $30.51万, with a 16.35% week-on-week growth in sales amount. It sold 7714 pieces and had an average transaction price of $39.56. Oudware might be positioning itself as a premium brand, focusing on quality and unique scents to appeal to consumers willing to pay a higher price.

Summary: Navigating the Perfume Market on TikTok US

Overall, the perfume market on TikTok US in week 02 of 2025 exhibited a healthy growth trend with diverse consumer preferences. The market size is expanding, and competition is intensifying. Based on the above analysis, for cross-border merchants operating in the perfume category on TikTok US, it is advisable to focus on product differentiation, whether through unique scents, packaging, or marketing campaigns. Pricing strategies should be carefully considered, depending on the target market segment. For example, targeting budget-conscious consumers with more affordable options or appealing to those seeking premium products with higher price points. Brand marketing should also be strengthened, leveraging the power of TikTok influencers and engaging in timely marketing activities related to holidays or special events. Looking ahead, as consumer trends continue to evolve, merchants should stay updated and adapt their strategies accordingly to stay ahead in this scented race on TikTok.