1. Shape Tape Concealer by Tarte Cosmetics
   • Price: $16
   • Commission Rate: 15%
   • Category: Beauty & Personal Care
   • Total Units Sold: 2.7M
   • Growth: 6.4K units, $102.9K GMV
   • Related Creators: 248
   • Videos: 310
2. Tarte Concealer Paw Brush
   • Price: $25
   • Commission Rate: 20%
   • Category: Beauty & Personal Care
   • Total Units Sold: 2.7M
   • Growth: 6.3K units, $157K GMV
   • Related Creators: 9
   • Videos: 2
3. BoomBoom Nasal Stick
   • Price: $19.95 - $24.95
   • Commission Rate: 25%
   • Category: Beauty & Personal Care
   • Total Units Sold: 26.9K
   • Growth: 5K units, $104.9K GMV
   • Related Creators: 93
   • Videos: 102
4. Instant Loaded Tea Mix
   • Price: $2.5
   • Commission Rate: 14%
   • Category: Food & Beverages
   • Total Units Sold: 6.8K
   • Growth: 4.1K units, $10.3K GMV
   • Related Creators: 0
   • Videos: 0
5. Shape Tape Ultra Creamy Concealer
   • Price: $16
   • Commission Rate: 20%
   • Category: Beauty & Personal Care
   • Total Units Sold: 2.7M
   • Growth: 4.1K units, $65.9K GMV
   • Related Creators: 115
   • Videos: 101

Noticed Trends :

1. Dominance of Beauty Products:
   • Out of the top five, four are beauty/personal care items. This suggests that beauty products are highly popular on TikTok, likely due to the platform's strong influence from beauty influencers and tutorials.
2. High Commission Rates:
   • The commission rates range from 14% to 25%. The higher rates might be attractive to creators, encouraging them to promote these products more actively.
3. Variety in Pricing:
   • Prices vary from $2.5 to $25. This shows that TikTok shoppers are open to a range of price points, depending on the product.
4. Creator Engagement:
   • The number of related creators and videos varies significantly. For instance, the Shape Tape Concealer has 248 creators and 310 videos, while the Tarte Concealer Paw Brush only has 9 creators and 2 videos. This might indicate that products with more creator engagement have higher visibility and potentially better sales.
5. Growth Metrics:
   • The GMV (Gross Merchandise Volume) growth is substantial for some products, like the Tarte Concealer Paw Brush with $157K growth, indicating strong sales performance.

Advice for Sellers:

1. Focus on Beauty Products:
   • Given the dominance of beauty products, sellers should consider investing in this category. High-quality, unique beauty items have a good chance of resonating with the TikTok audience.
2. Leverage Creator Partnerships:
   • Products with more creator engagement seem to perform better. Sellers should actively seek partnerships with influencers and creators to increase visibility and credibility.
3. Optimize Pricing Strategies:
   • With a range of prices accepted, sellers should test different price points to find the sweet spot that maximizes profit without deterring buyers.
4. High Commission Rates:
   • Offering higher commission rates can attract more creators to promote the product, leading to increased sales. It's a balancing act between cost and benefit, but it seems to pay off here.
5. Invest in Content Creation:
   • More videos and creator engagement lead to better product exposure. Sellers should encourage creators to make engaging content that showcases the product's benefits effectively.
6. Monitor Growth Metrics:
   • Keep an eye on unit sold growth and GMV to understand which products are trending and adjust strategies accordingly.

Overall, it seems that TikTok is a fertile ground for beauty products, especially when paired with strong creator partnerships and strategic pricing. Sellers should focus on these areas to maximize their success on the platform.