In the operation of TikTok stores, many merchants may encounter a perplexing problem: Why can't products be seen in the TikTok account's showcase? This issue not only affects the store's exposure rate but also may lead to missed sales opportunities. Combining the latest TikTok information and practical experience, this article provides a detailed analysis of the three major reasons why products fail to appear in the showcase and offers corresponding solutions to help merchants quickly restore product display and enhance store operation efficiency.

 I. Reason One: TikTok Account Not Successfully Bound to the Store

 1. Problem Description

Firstly, merchants need to ensure that their TikTok account is successfully bound to the store. If the account is not bound, products will not be displayed in the showcase.

 2. Solution

 Check Binding Status: Log in to the TikTok store backend, go to the "Account Settings" page, and check whether the TikTok account is bound.

 Rebind the Account: If not bound, click the "Connect TikTok Account" button and follow the prompts to complete the binding operation.

 Notes: Ensure that the bound TikTok account matches the store's entity to avoid product display issues due to account mismatch.

 II. Reason Two: Products Not Approved or Out of Stock

 1. Problem Description

Even if the TikTok account is successfully bound, products that have not been approved or are out of stock will not be displayed in the showcase.

 2. Solution

 Check Product Approval Status: Log in to the TikTok store backend, go to the "Products" page, and check the product's approval status. Ensure the product status is "Live."

 Check Product Inventory: On the "Products" page, check the product's inventory quantity. Ensure the inventory is greater than zero.

 Replenish Inventory: If the inventory is zero, replenish it promptly to ensure products are available for sale.

 Notes: Product review usually takes 13 working days. Merchants should plan product launch times in advance to avoid delays in product display due to review delays.

 III. Reason Three: Account Type Prevents Automatic Product Synchronization

 1. Problem Description

Different types of TikTok accounts have variations in product synchronization. Marketing accounts require manual product addition to the showcase, while Official accounts can automatically synchronize products from the store to the showcase.

 2. Solution

 Marketing Accounts:

   Manually Add Products: Log in to the TikTok store backend, go to the "Account Settings" page, click "Add Products to Showcase," and manually select the products to display.

   Notes: Regularly check the product display status to ensure product information is updated in a timely manner.

 Official Accounts:

   Automatic Synchronization: Ensure that the product information in the store is complete and accurate, and the system will automatically synchronize products to the showcase.

   Notes: If products are not automatically synchronized, check whether the product information is complete, including product title, description, images, etc.

 IV. Other Common Issues and Solutions

 1. Incomplete Product Information

 Problem Description: Incomplete product information or information that does not meet TikTok platform requirements may prevent products from being displayed in the showcase.

 Solution: Ensure that product information is complete and meets platform requirements, including product title, description, images, price, etc.

 2. Account Violations

 Problem Description: Violations of TikTok platform rules by the account may prevent products from being displayed in the showcase.

 Solution: Check whether the account has violated TikTok platform rules. If violations are found, rectify them promptly and submit an appeal.

The issue of products not being displayed in the TikTok showcase may seem complex, but by troubleshooting step by step, the root cause can be identified and resolved. Through the detailed steps and methods provided in this article, merchants can quickly pinpoint the problem, restore product display, and enhance store exposure and sales opportunities. We hope this article is helpful for your TikTok store operations and wish your crossborder ecommerce business great success!

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