As TikTok's e-commerce platform continues to expand globally, numerous sellers are eager to embark on their e-commerce journey on this vibrant platform. However, the probation period for new stores on TikTok Shop presents a significant challenge. This comprehensive guide will provide you with essential strategies to navigate the probation period effectively, ensuring that you can handle orders efficiently and adapt quickly to TikTok's platform rules, setting you apart from other sellers.

I. Definition and Purpose of the Probation Period

1. Definition

The probation period is a specific phase set by TikTok Shop for new sellers to optimize the growth ecosystem and operational environment of new stores. During this phase, sellers are subject to "newbie limits," which cap the number of orders they can receive daily.

2. Purpose

The probation period aims to facilitate efficient and stable order processing for new cross-border sellers, ensuring service quality and compliance with platform standards while providing a platform environment for sellers to adapt and learn.

II. Order Limits During the Probation Period

1. Dynamic Adjustments

The order limits during the probation period are not fixed but are dynamically adjusted by TikTok Shop based on the store's operational performance and compliance. Specifically, the daily order limit for a store will be increased or decreased based on improvements in operational metrics and reductions in compliance risks.

2. Viewing Order Limits

Sellers can check their daily order limits by clicking on the "Newbie Limit" module on the TikTok Shop Seller Center homepage.

III. How to Lift Restrictions

1. Meeting Probation Period Requirements

Sellers need to meet certain probation period requirements, maintain continuous order growth, meet or exceed service quality standards, and operate their stores in compliance with regulations.

2. Applying for Early Removal of Limits

If sellers have strong e-commerce operations capabilities and relevant supporting materials, they can apply to remove order limits directly. The specific application process is as follows:

• Click Help--Help Center--Submit ticket, and select the topic Growth center--Novice seller--New shop probation period.
• Fill in the Specify your issues section with the following information: shop name, shop code, registered email, mobile number, seller location, and the latest performance metrics of your shop.

IV. Conditions for Early Graduation

1. Regular Graduation vs. Early Graduation

• Regular Graduation: The store must have been live for at least 60 days, have accumulated at least 500 orders, have a merchant cancellation rate <2.5%, a late dispatch rate <4.0%, and a merchant return and refund rate <1.0%.
• Early Graduation: The store must have been live for at least 30 days, have achieved at least 500 orders in the last 30 days, have a merchant cancellation rate <2.5%, a late dispatch rate <4.0%, and a merchant return and refund rate <1.0%.

The TikTok Shop probation period is a crucial starting point for sellers on the TikTok e-commerce journey. By understanding and adapting to the platform's rules, sellers can lay a solid foundation during the probation period. This guide aims to help you stand out during the TikTok Shop probation period and quickly become a high-quality seller on the platform. Remember, continuously optimizing your operational strategies and improving service quality are the keys to your success in TikTok e-commerce.

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