In the operation of TikTok Shop, brand certification is an important step to enhance brand influence and store credibility. Through brand certification, merchants can demonstrate the legality and professionalism of their brands, attracting more consumers. This article will combine the latest TikTok information and practical operation experience to provide a detailed analysis of how to add brand certification in TikTok Shop, helping merchants quickly complete the certification process.

I. The Importance of Brand Certification

Brand certification can not only enhance the credibility of a brand but also help merchants stand out in the highly competitive market. Through brand certification, merchants can demonstrate the legality and professionalism of their brands, attract more consumers, and increase sales.

II. Steps to Add Brand Certification

 1. Enter the Brand Certification Page

 Path: Log in to the TikTok Shop backend, and click "My Account" > "Account Settings" > "Brands" > "Add Brand Authorization" in sequence.

 2. Select Authorization Type

When adding brand certification, merchants need to choose the appropriate authorization type according to their own situation. TikTok provides three types of authorization:

  Trademark Owner: Applicable when the trademark registrant and TikTok Shop registrant are the same person or company.

   Required documents: Trademark certificate

  1st Level Authorized Seller: Applicable when the TikTok Shop registrant has an authorization letter from the trademark registrant.

   Required documents: First level authorization letter

  2nd Level Authorized Seller: Applicable when the TikTok Shop registrant has an authorization letter from a first level authorized seller.

   Required documents: First level authorization letter, second level authorization letter

 3. Fill in Information

After selecting the authorization type, merchants need to fill in the relevant information. Please pay attention to the following points:

  Trademark vs. Brand: Trademark and brand are different concepts. For example, Air Jordan is a trademark, while Nike is a brand.

  Expiry Date: If there is no clear expiration date on the certificate, merchants need to calculate it themselves. The calculation formula is: Expiration Date = Application / Registration Date + 10 years. For example, if the trademark registration date is April 16, 2019, then the expiration date is April 16, 2029.

III. Precautions

  Document Preparation: Ensure that all documents are clear, complete, and meet TikTok's requirements.

  Information Accuracy: The information filled in must be accurate to avoid certification failure due to incorrect information.

  Timely Update: If there are any changes in brand information, merchants need to update the certification information in a timely manner to ensure its accuracy.

IV. Other Common Questions and Solutions

 1. Unclear or Incomplete Documents

    Problem Description: The submitted documents are unclear or incomplete, resulting in certification failure.

    Solution: Re prepare clear and complete documents, and ensure that they meet TikTok's requirements.

 2. Incorrect Information Filling

    Problem Description: The filled in information is incorrect, resulting in certification failure.

    Solution: Carefully check the filled in information to ensure that all information is accurate.

Brand certification is an important part of TikTok Shop operation. Through the detailed steps and precautions provided in this article, merchants can quickly complete brand certification and enhance brand influence and store credibility. We hope this article will be helpful to your TikTok Shop operation and wish your cross border e commerce business prosperity!

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:  Gloda.vip