1. Introduction

In the era of globalization, cross-border e-commerce has become a vital avenue for businesses to expand into international markets. TikTok, as a leading global short video platform, not only provides a stage for brands to showcase their products but also opens up new sales channels for merchants. However, to stand out in the fierce market competition, relying solely on platform traffic is not enough. This article will delve into how to achieve breakthroughs in cross-border e-commerce on TikTok through competitive product analysis and differentiation positioning.

 2. The Importance of Competitive Product Analysis

Competitive product analysis is crucial for understanding market dynamics, grasping consumer needs, and formulating marketing strategies. By analyzing competitors' products, prices, and promotional strategies, businesses can identify their strengths and weaknesses, thereby developing more effective market strategies.

 2.1 Amazon Best Sellers List Analysis

Amazon, one of the world's largest e-commerce platforms, has a Best Sellers list that reflects consumer purchasing preferences and market trends. By selecting products with a rating of 4.5+ and priced between $10-$50, businesses can identify which products are favored by consumers. This information is invaluable for merchants on TikTok.

 2.2 TikTok Best Sellers List Comparison

TikTok's Best Sellers list reflects the current popular products and trends on the platform. By comparing the Amazon Best Sellers list with TikTok's Best Sellers, businesses can discover which products perform well on both platforms and which have greater potential on TikTok.

 3. Differentiation Positioning Strategies

Differentiation positioning is key to gaining a competitive edge in a crowded market. Enhancing product appeal by upgrading features, innovating packaging, and combining gifts can meet consumers' personalized needs.

 3.1 Feature Upgrades

Upgrading features is an effective way to enhance product competitiveness. For example, upgrading a regular fan to a neck-worn fan not only improves practicality but also meets consumers' needs for portability.

 3.2 Packaging Innovation

Innovative packaging can enhance the visual appeal of products and attract consumer attention. Unique packaging designs can strengthen brand recognition and boost consumer purchasing desire.

 3.3 Gift Combinations

Combining gifts is an effective way to increase product value. Reasonable gift combinations can add to product appeal and enhance consumer purchasing experiences.

 4. Cross-Platform Verification and Potential Product Mining

Cross-platform verification ensures that products perform well across different platforms. By comparing data from Amazon and TikTok, businesses can identify which products have potential on both platforms for targeted promotion.

 4.1 Transplanting Amazon Best Sellers to TikTok

For instance, eye makeup removers that are popular on Amazon may also have great potential on TikTok. Through cross-platform verification, businesses can discover these potential products and promote them accordingly.

 5. Utilizing Gloda for Category Selection

Gloda, a professional cross-border e-commerce data analysis platform, can assist businesses in category selection. Gloda's data analysis can reveal which categories have greater potential on TikTok, allowing for targeted promotion.

 6. Conclusion

On TikTok, a platform full of opportunities and challenges, competitive product analysis and differentiation positioning are key to business success. By deeply analyzing competitors, mining potential products, and positioning them differently, businesses can stand out in fierce market competition and achieve breakthroughs in cross-border e-commerce. It is hoped that the discussions in this article will provide valuable references and insights for businesses.

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