I. Introduction

In the current digital wave, TikTok has become a crucial e-commerce channel, especially in the furniture industry, with its influence growing steadily. This article delves into the US TikTok furniture market trends for February 2025, based on the latest data from Gloda, to offer valuable insights for industry players.

II. Overview

In February 2025, the US TikTok furniture market saw a dual increase in sales and volume. Sales reached $16.675 million, a 17.83% month-on-month rise, while volume hit 151,000 units, up 5.74% from the previous month. The average transaction price climbed to $110.2, a 11.44% increase, and market share rose to 0.74%, a 0.20% month-on-month gain. However, there were declines in the number of active stores, active products, and live-streaming influencers.

III. Detailed Data Analysis

 (1) Sales and Volume Growth, Market Shifts to Higher Unit Prices

Gloda's data shows that the sales growth in the furniture market significantly outpaced volume growth. This indicates a shift towards higher unit prices, driven by consumer preference for high-value products. It reflects a trend towards market refinement, with companies focusing on product quality and design to meet the demand for high-quality furniture, thereby boosting the industry's overall profit margin.

 (2) Decline in Active Stores and Products, Obvious Market Concentration

The number of active stores dropped by 9.49%, and active products fell by 4.05%. This downward trend points to market concentration, with more products and sales clustering in existing stores. This intensifies competition, potentially leading to a few major players dominating the market, posing challenges for small and medium-sized sellers.

 (3) Reduction in Live-streaming Influencers, Weakened Live-streaming Promotion

The number of live-streaming influencers fell by 33.08%, and video influencers decreased by 7.75%. This significant drop suggests a reduction in promotional efforts through live-streaming in the furniture industry. It may reduce consumer exposure to products, affecting brand visibility and purchasing decisions. The decline in live-streaming participation warrants industry attention to avoid missing out on potential market opportunities.

 IV. Conclusion

The US TikTok furniture market in February 2025 showed a positive trend of sales and volume growth, yet faced challenges like market concentration and weakened live-streaming promotion. Companies should seize the opportunity of the market's shift to higher unit prices, focusing on quality and innovation to enhance competitiveness. They should also diversify marketing channels to offset the shortcomings of live-streaming and stay competitive in the market.

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