Introduction

In the midst of the digital wave, TikTok has become a crucial battleground for the fashion accessories industry. This report delves into the market trends of the U.S. TikTok fashion accessories industry in February 2025, based on the latest data provided by Gloda. It aims to offer precise market insights to practitioners, helping businesses stand out in the competition.

I. Market Overview

A. Industry Data

According to Gloda's data, the sales volume of the U.S. TikTok fashion accessories industry in February 2025 was $39.516 million, a decrease of 4.34% from the previous month; the sales volume was 2.076 million units, a decrease of 20.64% from the previous month. Despite the significant drop in sales volume, the relatively stable sales volume indicates changes in transaction concentration and product strategy.

B. Market Concentration and Competitive Landscape

The number of active small stores was 10,000, a decrease of 4.34% from the previous month; the number of active products was 56,000, a decrease of 6.63% from the previous month. This indicates that the market is undergoing natural selection of sellers and products. Sellers are focusing more on product portfolio optimization, reducing unnecessary inventory, and concentrating resources on more promising products to enhance overall competitiveness.

II. Specific Data Analysis and Conclusions

A. Competitive Advantage of Low-Priced Products

From the comparison of sales volume and sales volume, although the sales volume has dropped significantly, the sales volume is relatively stable, reflecting the market competition trend towards low-price strategy. Consumer preferences are shifting towards more cost-effective choices, which may be due to economic pressure or a decline in consumer confidence. For businesses, launching low-priced products can attract more price-sensitive consumers and expand market share.

B. Market Potential of High-Value Products

The average transaction price was $19, an increase of 20.53% from the previous month. Despite the decline in sales volume, the significant increase in the average transaction price indicates that the remaining market transactions are focused on high-value products. Sellers may be promoting high-priced products to compensate for the impact of declining sales volume on revenue. This attracts consumers with greater purchasing power but also needs to be cautious about affecting the market share of low-price sensitive customer groups.

C. Activity and Changes in the Creator Ecosystem

The number of video influencers was 19,000, an increase of 4.95% from the previous month; the number of live broadcast influencers was 4,787, a decrease of 18.53% from the previous month. The increase in the number of video influencers shows the activity of the content creation ecosystem, with creators attracting users through high-quality content, providing support for brand promotion and product sales. The decline in the number of live broadcast influencers may be related to platform policy adjustments, market competition intensification, or changes in consumer viewing habits. Businesses need to re-evaluate live broadcast sales strategies.

III. Summary

The U.S. TikTok fashion accessories industry has shown a complex market situation at the beginning of 2025. The contrast between declining sales volume and relatively stable sales volume reflects changes in market competition patterns and consumer preferences. Sellers need to flexibly adjust product strategies, focusing on both the competitive advantages of low-priced products and the market potential of high-value products. At the same time, with the changes in the activity of the creator ecosystem, businesses should actively explore cooperation models with video influencers to enhance brand influence. In the future, the market will pay more attention to refined operations and innovation-driven approaches to adapt to the constantly changing consumer needs and competitive environment.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:    Gloda.vip