In today's digital age, the US TikTok market is undergoing unprecedented changes, with the men's apparel and underwear industry being a significant part of this transformation. By delving into Gloda data, we present a comprehensive analysis of market trends to give you unique insights.

 I. Introduction

As social media influence grows, TikTok has become crucial for brand promotion and sales in the US. The men's apparel and underwear industry shows unique characteristics and trends here. Understanding these is strategically important for brands, merchants, and investors, helping them seize opportunities and make precise marketing strategies.

 II. Overview

This industry saw market fluctuations in February 2025, with notable declines in both sales and revenue. Yet, beneath this seemingly sluggish surface lie factors vital for the industry's future.

 (1) Market Size and Players

Despite market contraction, the industry still draws much attention. New brands are entering, while established ones are enhancing their TikTok presence with innovative marketing and product strategies.

 (2) Consumer Demand and Preferences

Consumer needs are evolving. They now focus more on product quality, comfort, and design, with personalized and fashion-oriented demands rising. Brands must consider this in their design and marketing to meet consumers' self-expression needs.

 III. Specific Data Analysis

(1) Market Indicator Declines: Challenges and Opportunities

Gloda shows sales down 21.51% to $20.74 million and sales volume down 21.25% to 974,000. This reflects reduced demand, fierce competition, and疲软 user demand. However, this also offers the industry a chance to reflect and adjust.

 1. Sharp Drop in Live-streaming Influencers: Interaction and Appeal Test

Live-streaming influencers dropped by 29.73%, reducing product exposure and sales. This indicates weakened industry interaction and appeal on social platforms. Brands need to rethink live-streaming strategies, improving content quality and audience interaction to regain consumer attention.

 2. Reduction in Active Small Stores: Market Consolidation and Enhanced Competitiveness

Active small stores fell by 13.92%, showing market consolidation. Fewer stores, possibly due to increased operating pressure, focus the market on more competitive sellers. Surviving stores must boost their operational, product, and service capabilities to thrive.

 (2) Product and Consumption Trends: Pursuit of Quality and Individuality

Consumers now have higher product standards, valuing materials, workmanship, comfort, and fashion trends. Brands should research these needs and invest in innovative designs for differentiation.

Personalized consumption is rising. Consumers use clothing and underwear to express individuality. Brands can highlight personalized elements like customization and unique designs in marketing to attract target customers.

 (3) Industry Competitive Landscape: Brand Differentiation and Service Upgrade

Competition is intensifying. Brands use differentiated strategies: some target the high-end market with premium products, others focus on cost-effectiveness to attract price-sensitive consumers.

Service quality is also key. Excellent pre-sales consultation, smooth purchasing, efficient logistics, and robust after-sales service enhance consumer experience and loyalty. Brands must optimize service processes to offer comprehensive quality service.

 IV. Conclusion

In February 2025, the US TikTok men's apparel and underwear industry faced sales declines but also held opportunities. Brands and merchants need to understand market changes, adjust live-streaming strategies, refine product design, and enhance service quality to meet evolving demands. Only through continuous innovation can they stand out and achieve sustainable growth. As the market matures and consumer needs change, the industry is expected to find new growth points.

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