Using data from Gloda, this piece dissects the food and beverage trends on TikTok in the US for March 2025.

With the continuous advancement of digital marketing, TikTok has emerged as an essential channel for sales and brand promotion in the food and beverage industry. This report aims to analyze the performance of the industry on TikTok, reveal the challenges and opportunities it faces, and provide strategic recommendations for industry practitioners.

I. Market Overview: Dynamic Shifts in the Food & Beverage Sector

1. Video & Livestream Engagement: A New Content Marketing Challenge

The increasing number of video creators indicates that video content is highly effective in attracting users. However, the declining number of livestream creators points to a lack of engagement in live formats, which directly impacts impulse purchasing decisions. To counter this, merchants need to create more engaging livestream content with interactive elements to boost purchase intent.

2. Price Range Analysis: Market Opportunities in Mid-Tier Products

Products priced between $20–$50 are seeing strong performance in both sales volume and number of active SKUs. This price range strikes a balance between affordability and perceived quality, making it a consumer favorite. Brands should focus marketing and product deployment within this range to optimize market share and revenue potential.

3. Competitive Landscape: Head Stores vs. Long-Tail Stores

Market share is becoming increasingly concentrated among top-performing stores, signaling intense competition. However, this also opens up space for emerging sellers. Long-tail stores must enhance product value, build brand recognition, and implement precision marketing strategies to carve out their niche in the market.

II. Strategic Recommendations: Differentiation & Innovation

1. Differentiated Content Marketing

Brands should develop unique content aligned with their identity and product characteristics to stand out from competitors. Leveraging TikTok’s creative tools and challenges can boost user engagement and enhance brand recall.

2. Product Innovation & Differentiation

By developing new products or upgrading existing ones, brands can cater to specific consumer needs and stand out in the marketplace. For example, launching healthy, organic, or regionally inspired food and beverage products can capture niche demand.

3. Precision Marketing & User Analysis

Utilize data analytics to gain deep insights into target audiences and implement precision marketing strategies. Analyzing user behavior helps refine ad targeting and promotional activities, leading to higher conversion rates.

III. Conclusion: Capturing Market Trends to Drive Sustainable Growth

The performance of the food and beverage industry on TikTok highlights the crucial role of content marketing, product innovation, and precision targeting. Businesses must continuously adapt to shifting consumer demands and focus on differentiation and innovation to strengthen their competitiveness. In a rapidly evolving market, only those who can respond quickly and innovate consistently will be able to thrive.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:   Gloda.vip