This report analyzes the market performance of mobile and digital products on TikTok U.S. in March 2025. Based on data provided by Gloda, we examine sales across different price segments, market attractiveness, and the effectiveness of influencer promotions. The goal is to provide merchants with valuable market insights and strategic recommendations.

I. Market Overview

1. Price Segment Analysis

(1) <$10 Price Segment: Highest Sales Volume

The lowest price segment recorded a sales volume of 718K, highlighting the strong demand for budget-friendly products. This category mainly includes mobile accessories and small digital gadgets, which attract a broad consumer base due to their affordability.

(2) $10-$20 Price Segment: Highest Sales Revenue

This price range generated $9.09M in sales revenue, indicating strong profitability and consumer acceptance. Products in this segment likely include mid-range smartphone accessories and earphones, offering a balance between price and quality, making them popular among consumers.

(3) $10-$20 Price Segment: Most Influencer Promotions

With 9,904 video influencers and 3,222 live-stream influencers, this segment dominates influencer-driven marketing. The affordable price and high perceived value make these products ideal for influencer promotions, effectively capturing consumer attention and driving sales.

II. Strategic Recommendations

1. Strengthen the Development of High-Value Products

Given the strong demand for low-priced products, merchants should continue to develop and promote cost-effective products to cater to budget-conscious consumers.

2. Enhance Quality & Marketing of Mid-Range Products

Since the $10-$20 segment generates the highest revenue, merchants should improve product quality and adopt innovative marketing strategies to strengthen their competitive advantage.

3. Leverage Influencer Promotions to Boost Brand Visibility

Merchants should collaborate with influencers to maximize brand exposure. By partnering with both video and live-stream influencers, they can enhance consumer engagement and drive purchasing decisions.

III. Conclusion

This report highlights several key trends in the mobile and digital products market on TikTok U.S. While premiumization presents growth opportunities, it also intensifies competition. Merchants must continuously innovate to meet the growing demand for high-quality and personalized products. As traditional marketing methods become less effective, creative marketing and engagement strategies will be crucial. By closely tracking market trends and optimizing product offerings, brand influence, and promotional strategies, merchants can achieve sustainable success on TikTok.

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