This report provides an in-depth analysis of market trends in the health supplements industry on TikTok’s U.S. platform in March 2025, with a particular focus on pricing strategies, sales performance, and market dynamics. By interpreting data from Gloda, this report aims to uncover the rise of the mid-price segment and the impact of declining average transaction prices on the industry, offering strategic recommendations for businesses.

I. Market Overview

1. High Sales Revenue for Price-Increased Products (42.26%)

Although products with price increases account for only 13.26% of the total, their sales revenue makes up 42.26% of the market share, indicating strong demand. This suggests that consumers are still willing to pay a premium for quality products or that the pricing strategy has been effective without significantly affecting demand. Businesses should closely monitor the effects of price adjustments to maximize profits without compromising sales volume.

2. Highest Sales Volume in the $20-$50 Price Range

Products in this price range account for 38.13% of total sales, indicating a strong consumer preference for mid-priced supplements. This trend aligns with revenue data, highlighting the segment's significant contribution to overall sales. Businesses should continue optimizing their product strategies within this price range and consider launching new products tailored to this consumer preference to further expand market share.

3. Continuous Decline in Average Transaction Price

Over the past six months, the average transaction price has dropped by 4.54%, reflecting increased market price pressure. This decline may be due to intensified price competition or heightened consumer price sensitivity. To address this trend, companies must reassess their pricing strategies to remain competitive while seeking differentiation strategies to sustain profit margins amid a competitive pricing environment.

II. Strategic Recommendations

1. Strengthen Mid-Price Product Development

Given the strong demand in the mid-price segment, businesses should continue developing and promoting products in this range to maintain sales revenue and capture market opportunities.

2. Optimize High-End Product Strategies

For high-end products, businesses must ensure that product value aligns with pricing. Enhancing product quality and brand image will help increase consumer willingness to pay a premium.

3. Adjust Pricing Strategies Flexibly

By leveraging platform data and market trends, businesses can implement innovative product bundles and personalized promotions to cater to diverse consumer needs. Additionally, they should flexibly adjust pricing strategies to respond to market fluctuations and competitive pressure, ultimately improving market share and brand loyalty.

III. Conclusion

This report highlights the key pricing strategies and market dynamics shaping the health supplements industry on TikTok’s U.S. platform. As consumer preference shifts toward mid-priced products, businesses must re-evaluate their pricing and marketing strategies. Meanwhile, the decline in average transaction price requires companies to identify new growth opportunities and differentiation strategies to maintain competitiveness and market share. By closely monitoring market trends and continuously optimizing product offerings, brand influence, and promotional strategies, businesses can achieve sustained success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:   Gloda.vip