This report analyzes the performance of the furniture industry on TikTok U.S. in March 2025, with a particular focus on sales growth, market consolidation trends, and the effectiveness of video and livestream marketing channels. It aims to provide market insights and strategic recommendations for businesses.

I. Market Overview

1. Significant Sales Growth in the TikTok Furniture Industry, with a Shift Toward High-Ticket Products

The furniture industry on TikTok has experienced a substantial month-over-month increase in sales, indicating that consumers are increasingly inclined toward purchasing high-ticket products. This trend may be driven by evolving consumer preferences and a growing emphasis on product quality and added value. Businesses should continue optimizing their high-end product lines and marketing strategies to meet market demand and attract premium consumers.

2. Decline in Active Stores and Product Listings, Indicating Market Consolidation

The number of active stores has declined at a faster rate than the number of active product listings, signaling a trend toward market consolidation. Small and medium-sized sellers may face pressure to exit or merge, leading to a concentration of market influence among a few dominant players. To remain competitive during this consolidation process, businesses must enhance operational efficiency and focus on product concentration.

3. Expansion of Video and Livestream Marketing Channels Boosts Sales

The proactive use of video and livestream marketing in the furniture industry has successfully expanded online sales channels and increased brand awareness. This trend highlights how furniture brands are leveraging social media engagement to attract new potential customers. To sustain consumer interest and drive further sales growth, businesses should continue strengthening online interaction and content innovation.

II. Strategic Recommendations

1. Strengthen High-End Product Development and Promotion

Given the strong demand for mid-range price products, businesses should continue developing and promoting products in this price segment to meet market needs and sustain sales growth.

2. Optimize Product Structure and Enhance Brand Influence

As market competition intensifies, businesses must refine their product structures, improve product quality, and enhance marketing strategies to boost market appeal.

3. Innovate Promotional Strategies and Enhance Consumer Engagement

Businesses should explore new promotional channels or optimize existing ones, improving engagement and content innovation to rekindle consumer interest and participation.

III. Conclusion

This report highlights the dual challenges of premiumization and market consolidation in the U.S. furniture industry on TikTok. As consumer preference for mid-range price products grows, businesses must reassess their pricing and marketing strategies. At the same time, with the decline in average transaction prices, businesses need to identify new growth opportunities and differentiation strategies to maintain competitiveness and market share. By closely monitoring market trends and continuously optimizing product offerings, brand influence, and promotional tactics, businesses can achieve sustained success on TikTok.

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