This report analyzes the furniture industry trends on TikTok U.S. in March 2025, with a particular focus on the performance of different price segments and consumer preferences. It aims to offer valuable market insights and strategic recommendations for industry players.

I. Market Overview

1. $100–$200 Price Range Leads in Sales

The $100–$200 price range accounted for the highest sales in the furniture category, reaching $10.1 million, indicating the sustained popularity of mid-to-high-end products. This could be attributed to a strong balance between price and quality, aligning with consumer preferences for better value. Businesses should continue refining product lines and marketing strategies in this segment to meet market demand and attract high-end consumers.

2. Sales Growth Soars for $500+ Products

The $500+ segment saw a 249.333% month-over-month increase in sales, reflecting a growing demand for premium furniture. This surge suggests that consumers are seeking higher quality and more unique designs. The high-end furniture market shows significant growth potential, and businesses should consider launching more offerings in this price range to capture rising demand.

3. Declining Demand for $20–$50 Products

Sales in the $20–$50 range dropped by 45.777%, indicating weakened interest in low-end products, possibly due to the substitution effect from better-quality alternatives. This trend suggests that consumers prefer value-for-money mid-range products over cheap alternatives. Merchants should pay attention to this shift and adjust their product strategies accordingly.

II. Strategic Recommendations

1. Strengthen Mid-to-High-End Product Development & Promotion

Given the strong demand in the mid-range segment, businesses should continue to develop and promote products within this price range to meet consumer expectations and sustain sales performance.

2. Optimize Product Mix and Elevate Brand Value

Amid intensifying competition, businesses need to fine-tune their product portfolio, enhance product quality, and upgrade marketing strategies to strengthen market appeal.

3. Innovate Marketing Channels and Boost Engagement

Businesses should explore new promotional avenues or improve current ones to increase interactivity and foster content innovation, reigniting consumer interest and engagement.

III. Conclusion

This report highlights the dual challenges of premiumization and market consolidation in the TikTok U.S. furniture industry. As consumers increasingly favor mid-range products, merchants must reevaluate pricing and marketing strategies. At the same time, with average transaction prices trending downward, identifying new growth drivers and differentiation strategies is crucial to maintaining competitiveness and market share. By closely monitoring market shifts and consistently optimizing product supply, brand positioning, and promotional strategies, businesses can achieve long-term success on TikTok.

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