Based on the latest data from Gloda, this report provides an in-depth analysis of the U.S. fashion accessories market on TikTok in March 2025. It aims to offer precise insights for industry professionals, helping businesses stand out amid fierce competition.

I. Market Overview

1. Fluctuations in Sales and Volume

According to Gloda data, the CR10 (combined market share of the top 10 brands) in the U.S. fashion accessories sector reached 17.78% in February 2025, up 2.89% month-over-month. The CR5 (top 5 brands) reached 11.68%, up 4.63% MoM. These figures indicate a rapid concentration of market resources toward leading brands, further compressing the survival space for long-tail players. Top brands like LUVNE and bling hair have solidified their positions through precise marketing, supply chain optimization, and strong brand influence.

2. Market Concentration and Competitive Landscape

As market concentration continues to rise, leading brands build stronger competitive moats. However, emerging brands still have opportunities thanks to TikTok's traffic dividends. By leveraging differentiated product strategies and innovative marketing, new entrants can find success in niche segments despite the dominance of established players.

II. Key Data Insights

1. Competitive Advantage of Low-Priced Products

While sales volume has seen a steep decline, total sales revenue remains relatively stable. This suggests a shift toward low-price strategies in a competitive market. Consumers appear to favor more budget-friendly options, likely influenced by economic pressure or weakened consumer confidence. To capture a broader customer base, merchants should consider offering low-ticket items to attract price-sensitive buyers and expand their market share.

2. Market Potential of High-Value Products

The average order value reached $19, marking a 20.53% MoM increase. Despite falling sales volume, the rise in average transaction value indicates that remaining transactions are shifting toward higher-value items. Sellers may be strategically increasing product prices to offset revenue losses caused by lower volume. This appeals to higher-income consumers, but merchants must also be mindful of potentially alienating their more price-conscious customer base.

3. Changes in Creator Ecosystem Activity

There were 19,000 video creators, a 4.95% MoM increase, while the number of livestream creators fell by 18.5% to 4,787. The growth in video creators suggests increased vibrancy in the content creation ecosystem, with creators producing engaging content to drive brand exposure and sales. The decline in livestream creators may stem from changes in platform policy, intensified market competition, or shifting consumer habits. This calls for a reassessment of live commerce strategies by sellers.

III. Conclusion

The U.S. TikTok fashion accessories industry presented a complex landscape in early 2025. The contrast between declining sales volume and relatively stable sales revenue reflects evolving competitive dynamics and shifting consumer preferences. Sellers must adapt their product strategies with agility—balancing low-ticket product appeal with the potential of high-value offerings.

Meanwhile, as changes occur in the creator ecosystem, businesses should actively seek collaboration with video creators to boost brand awareness. Going forward, the market will demand refined operations and innovation-driven strategies to keep pace with ever-evolving consumer expectations and competitive pressures.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:   Gloda.vip