This report analyzes the performance of the furniture industry on TikTok U.S. in March 2025, with a particular focus on pricing strategies, market dynamics, and sales trends. It aims to provide merchants with valuable market insights and strategic recommendations.

I. Market Overview

• Price Cuts Affected 50.11% of Existing Inventory

During this period, over half of the existing furniture listings saw price reductions, indicating a significant trend of downward pricing. This could be driven by large-scale platform promotions or intense price competition. Businesses must closely monitor market shifts and adjust pricing strategies to avoid profit erosion. At the same time, it’s crucial to evaluate the impact of discounts on overall sales and compensate with added value or optimized promotional efforts to continue attracting consumers and driving revenue.

• 60% Sell-Through Rate in the $10–$20 Price Range

Newly launched products in the $10–$20 price range had a strong sell-through rate of 60%, reflecting effective market conversion at this price point. This suggests that consumers favor affordable furniture that offers high value. Businesses should consider prioritizing this range when launching new products, focusing on increasing appeal and differentiation to capture market opportunities. Simultaneously, optimizing the supply chain to reduce costs and improve efficiency can help maintain a competitive edge.

• 12.84% Increase in Average Transaction Price Over Six Months

Over the past six months, the average transaction price in the furniture category rose from $98.93 in January to $111.63 in March—an increase of 12.84%. This suggests rising consumer demand for higher-priced products, potentially driven by preferences for premium quality, effective promotions, or strong brand positioning. Companies should prioritize product quality enhancement and brand image development to retain interest from high-end shoppers and maintain sales growth. However, staying responsive to market fluctuations is essential to navigate pricing shifts effectively.

II. Strategic Recommendations

• Strengthen Development and Promotion of Mid- to Low-Priced Products

Given the strong demand in the mid-price range, merchants should continue developing and promoting products within this segment to meet market needs and sustain revenue.

• Optimize Product Structure and Boost Brand Influence

In light of heightened competition, merchants must refine product offerings, improve quality, and enhance marketing strategies to increase market appeal.

• Innovate Promotion Channels and Enhance Consumer Engagement

Merchants should explore new promotional channels or optimize current strategies to increase interactivity and creativity, reigniting consumer interest and boosting participation.

III. Conclusion

This report highlights the challenges posed by pricing strategies and shifting market dynamics in the TikTok U.S. furniture industry. With a growing consumer preference for mid-priced products, merchants need to reassess their pricing models and promotional approaches. In parallel, as average order value rises, businesses must identify new growth drivers and adopt differentiation strategies to preserve market share and competitiveness.

By closely tracking market trends and continuously refining product offerings, brand influence, and promotional tactics, merchants can achieve sustained success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data: Gloda.vip