This report analyzes the performance of the kitchenware industry on TikTok U.S. in March 2025, with a particular focus on sales fluctuation rates, seasonal influences, and average transaction price volatility, aiming to provide merchants with valuable market insights and strategic recommendations.

I. Market Overview

• Sales Fluctuation Rate Reached 52.45% in March 2025 This sharp increase may be related to seasonal promotional campaigns or major new product launches, which significantly boosted market demand. Merchants are advised to conduct in-depth analysis of relevant strategies to identify replicable opportunities.
• Sales Fluctuation Rate in January 2025 Was -34.01% This sharp decline could be attributed to post-holiday consumption fatigue or intensified market competition. Further analysis of top competitors’ strategies can help uncover the underlying causes of market volatility.
• Sales Fluctuation Rate in November 2024 Was 44.33% This growth was likely driven by promotional campaigns and holiday purchasing habits, indicating the market's strong responsiveness to seasonal activities. Merchants should pay special attention to refining and executing holiday promotional strategies.

II. Strategic Recommendations

• Strengthen Promotions and New Product Launches Given the sales growth in March, merchants should continue investing in promotional campaigns and pair them with new product launches to attract consumers and increase sales.
• Optimize Product Mix and Enhance Brand Influence In light of intensifying market competition, merchants need to optimize their product portfolios, improve product quality, and refine marketing strategies to boost overall market appeal.
• Innovate Marketing Approaches and Enhance Engagement Merchants should explore new promotional channels or improve existing ones, increasing interactivity and creativity in content to re-ignite consumer interest and boost participation.

III. Conclusion

This report highlights the challenges of sales volatility and strategic adjustments in the TikTok U.S. kitchenware industry. As consumer preference continues to shift toward mid-priced products, merchants must re-evaluate their pricing strategies and marketing approaches. At the same time, in response to declining average order value, identifying new growth drivers and developing differentiated strategies is essential to maintain competitiveness and market share.

By closely monitoring market trends and continuously optimizing product offerings, brand influence, and promotional tactics, merchants can achieve sustainable growth on TikTok.

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