This report analyzes the performance of the home appliance sector on TikTok U.S. in March 2025, with a special focus on the position of new stores, growth in active sellers, and the platform’s appeal to new merchants, aiming to provide merchants with valuable market insights and strategic recommendations.

I. Market Overview

• Number of New Stores Dropped by 83.56% MoM This sharp decline indicates a weakening appeal for new sellers, potentially due to intensified competition or rising entry barriers. It’s crucial to monitor the market environment and identify ways to enhance accessibility.
• Number of Active Stores Increased by 1.59% MoM Although there was a slight rise in active stores, the overall sell-through rate declined, showing that market demand has not effectively improved. Merchants must refine their product strategies to better adapt to evolving market dynamics.
• Proportion of New Stores Fell to 0.25% This significant drop in the proportion of new stores highlights a declining attraction for newcomers, likely limited by market saturation or high competition intensity. Activating market vitality should be a key focus.

II. Strategic Recommendations

• Strengthen Marketing and Brand Building Merchants should increase efforts in marketing and brand development to raise brand awareness and consumer trust, which in turn helps attract new sellers and expand market share.
• Optimize Product Mix and Improve Product Quality In the face of intensified competition, merchants must continuously optimize their product offerings and enhance product quality to strengthen their market positioning.
• Innovate Marketing Strategies and Boost Engagement Merchants should explore new promotional channels or optimize existing ones, enhancing interactivity and content creativity to reignite consumer interest and participation.

III. Conclusion

This report highlights the dual challenge faced by the home appliance sector on TikTok U.S.—supporting new entrants and adapting to shifting market conditions. As consumers increasingly prefer mid-priced products, merchants must re-evaluate their pricing strategies and marketing approaches. In the face of declining average transaction values, it’s essential to uncover new growth opportunities and develop differentiated strategies to maintain competitiveness and market share.

By closely tracking market trends and continuously optimizing product supply, brand influence, and promotional strategies, merchants can achieve sustained success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:    Gloda.vip