This report analyzes the market performance of the Womenswear & Underwear industry on TikTok US in March 2025, with a particular focus on the shift toward low-priced products, diversified consumer demand, and opportunities for emerging merchants. It aims to provide businesses with market insights and strategic recommendations.

I. Market Overview

1. Market shifts toward low-priced products, sales volume growth exceeds GMV growth In the Womenswear & Underwear industry, the growth rate of sales volume outpaced GMV growth, indicating a consumer preference for lower-priced items. This trend is likely driven by tighter consumer budgets in the current economic climate, prompting a focus on cost-effectiveness. Brands need to adapt their product strategies to promote more affordable items in order to remain competitive. Additionally, optimizing supply chains and increasing operational efficiency will help maintain margins despite lower prices.

2. Growing product diversification, significant increase in active SKUs The rise in the number of active SKUs signals growing demand for a wider variety of products. Consumers are seeking more options, which is contributing to a more dynamic market. Brands should consider expanding their product lines to cater to different needs. Leveraging innovative and diversified marketing strategies will also help attract various consumer segments, boosting both market share and brand visibility.

3. Fragmented competition offers opportunities for new entrants The current market lacks strong concentration, as leading stores have not yet established dominant market control. This decentralized structure creates room for emerging sellers to enter and grow. To succeed in this competitive environment, merchants must focus on differentiated offerings and precise market positioning. Enhancing brand loyalty and improving customer experience are also key to building long-term competitiveness in an evolving marketplace.

II. Strategic Recommendations

1. Strengthen development and promotion of affordable products Given the robust demand in the mid-price range, merchants should continue to develop and promote products in this bracket to meet market needs and sustain sales.

2. Optimize product structure and enhance brand influence Amid intensifying competition, merchants should optimize their product portfolios and improve product quality and marketing strategies to increase market appeal.

3. Innovate promotional methods and boost engagement Merchants should explore new promotional channels or enhance existing ones, increasing interactivity and content creativity to re-engage consumers and drive participation.

III. Conclusion

This report highlights the dual forces shaping the Womenswear & Underwear industry on TikTok US: the shift toward low-priced products and rising demand for variety. With a growing preference for mid-range options, merchants must reevaluate pricing and marketing strategies. At the same time, in the face of average transaction price fluctuations, businesses need to seek new growth drivers and differentiation tactics to remain competitive. By staying attuned to market dynamics and continuously improving product offerings, brand strength, and promotional strategies, merchants can achieve sustained success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:    Gloda.vip