This report analyzes the performance of the kitchenware industry on TikTok’s US platform in March 2025, with a particular focus on sales revenue, order volume, and video influencer marketing effectiveness. It aims to provide merchants with market insights and strategic recommendations.

I. Market Overview

• Highest Sales Revenue: $8.92M in the $20–$50 Range Sales peaked at $8.92 million in the $20–$50 price range, indicating strong purchasing power among consumers at this mid-level price point. Merchants should focus on optimizing product lines in this range to boost market share. The strong performance in this segment suggests that consumers are receptive to moderately priced kitchenware products.
• Highest Order Volume: 318,489 in the $10–$20 Range The high volume of 318,489 orders in the $10–$20 price range reflects a consumer preference for affordable items. Merchants should expand product offerings and implement promotional strategies in this price segment. Due to its affordability, this range appeals to value-conscious consumers.
• Most Video Influencer Promotions: 10,211 in the $20–$50 Range With 10,211 video influencers promoting products in the $20–$50 price range, this segment clearly benefits from effective influencer marketing. Merchants are encouraged to strengthen partnerships with influencers to enhance marketing efforts in this price band, leveraging their reach to drive exposure and conversions.

II. Strategic Recommendations

• Strengthen Development and Promotion of Mid-Price Products Given the strong demand in the mid-price segment, merchants should continue to develop and promote products in this range to meet market needs and maintain sales momentum.
• Optimize Product Structure and Enhance Brand Influence Amid increasing market competition, merchants should optimize product portfolios, improve product quality, and refine marketing strategies to enhance attractiveness and competitiveness.
• Innovate Marketing Approaches and Enhance Engagement Merchants should explore new promotional channels or refine existing ones, boosting consumer engagement and content creativity.

III. Conclusion This report highlights the dual challenge of the rising dominance of the mid-price range and the need for marketing strategy adjustments in the kitchenware category on TikTok US. As consumer preference for mid-priced products increases, merchants must reassess their pricing and promotional strategies. At the same time, in response to declining average transaction values, businesses need to seek new growth drivers and differentiation strategies to remain competitive and retain market share. By closely monitoring market dynamics and continuously optimizing product supply, brand presence, and promotional tactics, merchants can achieve sustained success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data: Gloda.vip