TikTok, as a decentralized platform, creators and merchants has faced fierce competition on it. If you’ve noticed a drop in traffic after adding a product link, these seven tips can help you understand this problem and how to improve traffic.

1. Decentralized Content Distribution

TikTok uses a decentralized content distribution mechanism, meaning the platform doesn’t favor any creator or brand. Instead, it relies on content quality and user engagement to determine who gets the most attention. This system ensures that everyone has an equal chance to succeed based on their content’s appeal.

2. Real-Time Comparison with Similar Live Streams

When users go live on TikTok, the live is compared in real-time with other similar, same-level, and concurrent live streams. For example, if you’re selling men’s clothing, your live show will compete with others in the same category. This competition ensures that only the most engaging and high-performing streams get more traffic.

3. Data Assessment in the Horse-Race Push Mechanism

TikTok’s horse-race push mechanism evaluates your livestreaming’s real-time data comprehensively. If your show has short viewer retention times and low interaction rates, the platform will see it as less engaging and will allocate less traffic to it.

4. Why Traffic Isn’t Prioritized

If your live show's data doesn’t meet the platform’s regulations, TikTok won’t prioritize your traffic. Even if the product link has been added, when your content doesn’t attract viewers, the traffic will be restricted.

5. Using TikTok Data Tools to Boost Your Performance

To stand out, you need to use TikTok data tools to optimize your live streamimg’s performance. For example, tools like Gloda can help analyze the show's data precisely and show you what’s trending in popular videos. By improving viewer retention, interaction rates, and conversion rates, you can earn more traffic.

6. Leveraging Initial Broad Traffic for Conversion

When you start a live on TikTok, the platform gives you an initial wave of broad traffic. Although this traffic isn’t targeted, it’s your first chance to attract potential viewers. With high-quality content and targeted marketing strategies, you can turn this broad traffic into loyal followers and potential buyers.

7. The Importance of E-commerce and Content Data Assessment

TikTok’s system evaluates both e-commerce and content data to determine who gets what kind of traffic. These assessments include metrics like conversion rates in your live stream, product click-through rates, and user behavior data. To succeed, you need to keep optimizing your content and marketing strategies to meet these standards and attract more targeted traffic.

In summary, to succeed in live-streaming sales on TikTok and get more traffic, you need to focus on optimizing your live stream’s data, converting initial broad traffic, and continuously improving your e-commerce and content data assessment metrics. Only by doing this can you stand out in the fierce competition and become a top-performing live stream on TikTok.