Introduction

The Tools & Hardware market has always held a significant position in the global consumer landscape. With the increasing popularity of DIY projects and home improvement activities, consumers are constantly seeking high-quality tools and hardware products. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling such products. Its vast user base and engaging video content format enable brands and merchants to showcase their Tools & Hardware offerings in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Tools & Hardware market in the US has been experiencing steady growth in recent years. The market size has expanded as more consumers take on home renovation tasks and engage in various DIY projects. Consumer demand has also shifted towards more advanced and multifunctional tools. For example, there is a growing preference for cordless power tools for their convenience and ease of use. Additionally, the demand for specialized tools for specific tasks, such as precision screwdriver sets for electronics repair, has increased. Overall, the market shows a trend of continuous evolution to meet the diverse needs of consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Tools & Hardware category had a GMV Gross Merchandise Volume of $23.92 million, with a quarter-on-quarter QoQ decrease of 9.81%. The sold count was 765,700, showing a 1.61% QoQ decline. However, several products stood out in terms of sales performance.

The Fanttik E1 MAX 3.7V Mini Electric Screwdriver was a top-selling product, with 39,900 units sold and a GMV of $1.5762 million, achieving a 21.2% QoQ growth. Its features like 50-in-1 Magnetic Bits and precision functionality likely contributed to its popularity. Another popular product was the FANTTIK X9 Pro Portable Tire Inflator, which sold 35,000 units and had a GMV of $1.3921 million, with a remarkable 57.26% QoQ growth. The convenience and practicality of these products seem to be key factors driving their sales on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Tools & Hardware market on TikTok in December, Fanttik had an impressive performance. With a GMV of $3.6986 million and a 46.59% QoQ growth, it sold 89,400 units. The brand likely benefited from its innovative product designs and effective marketing strategies on the platform. For example, showcasing the features and uses of its products through engaging TikTok videos could have attracted a large number of customers.

On the other hand, Rhino USA had a GMV of $2.2281 million but experienced a 56.61% QoQ decline. Despite this, it still managed to sell 32,000 units. The brand might need to reevaluate its marketing approach or product offerings to regain momentum in the market. Different brands in the Tools & Hardware category on TikTok employ various strategies, and their performance can vary significantly depending on factors such as product quality, marketing effectiveness, and brand reputation.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during December showed a mixed picture. While some products and brands achieved significant growth, others faced challenges. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product innovation, highlighting unique features in engaging TikTok videos, and building a strong brand reputation. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in areas such as smart tools and sustainable hardware products. Merchants should stay updated on these trends to stay competitive in the TikTok Tools & Hardware market.