Introduction

The pet supplies market has been witnessing significant growth in the global consumer landscape. With the increasing number of pet owners and their growing concern for their pets' well-being, the demand for various pet supplies has been on the rise. TikTok, being a popular social media platform in the US, offers a unique advantage for businesses in this sector. It provides a vast reach to a large number of pet owners and enthusiasts, allowing brands to showcase their products in an engaging and interactive way.

Category Market Overview

According to the latest data and information from authoritative sources, the pet supplies market in the US is substantial in size and continues to grow. The growth trends are driven by factors such as the rising pet adoption rate, increased spending on pet care, and the growing awareness of pet health and comfort. Consumer demand has been evolving, with a greater emphasis on high-quality, innovative, and convenient pet products. For instance, products that offer ease of use in grooming, training, and entertaining pets are gaining more popularity.

Sales Situation of the Specific Category

Top-selling Products

On TikTok Shop in the US during December, several pet supplies products stood out in terms of sales. The "Interactive Dog Toys Dog Ball, [Newly Upgraded] Durable Motion Activated Automatic Rolling Ball Toys for/Small/Medium/Large Dogs, USB Rechargeable" had a sold count of 1.32 million and a GMV of $27.58 million with a significant GMV QoQ growth of 238.56%. Another popular product was the "【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum, 13000Pa Dog Vacuum Brush for Shedding Grooming, Pet Grooming Vacuum, Dog Hair Vacuum Groomer, 2.5L Large Dog Grooming Kit, Pet Products #TikTokShopFlashSale" with 1.2 million sold count and a GMV of $63.22 million and a GMV QoQ growth of 120.91%.

Reasons for Popularity and Growth Patterns

The popularity of these products can be attributed to several factors. The interactive dog toys appeal to pet owners as they provide entertainment and exercise for their dogs. The upgraded features and USB rechargeability make them convenient and durable. The dog grooming vacuum, on the other hand, addresses the common problem of pet hair shedding and offers an efficient solution for grooming. The limited-time flash sale also contributed to its high sales volume by attracting price-sensitive consumers.

Brand Case Analysis of the Specific Category

Meowant

Meowant had a GMV of $106.15 million in December with a sold count of 4757. However, it experienced a GMV QoQ decline of 43.97%. The brand offers a range of pet supplies, but it may need to reevaluate its marketing and product strategies to regain growth momentum.

Lesure Pet

Lesure Pet achieved a GMV of $79.55 million with a sold count of 1.92 million and a remarkable GMV QoQ growth of 71.9%. The brand's success could be due to its focus on product quality and effective marketing on TikTok, engaging with a large number of video bloggers to promote its products.

Geoorood pet shop

Geoorood pet shop had a GMV of $77.65 million and a sold count of 1.49 million with a strong GMV QoQ growth of 92.92%. Their products, such as the dog grooming vacuum, are well-received by consumers, and their marketing efforts on TikTok have likely contributed to their growth.

Conclusion

Overall, the pet supplies market on TikTok in the US in December showed a mix of growth and challenges for different brands. To succeed in this market, cross-border merchants should focus on offering high-quality, innovative products that meet the evolving needs of pet owners. They should also leverage TikTok's marketing features effectively, collaborate with video bloggers to increase brand awareness, and participate in promotional events like flash sales. Looking ahead, the market is expected to continue growing as the pet ownership trend persists and consumers' demand for better pet supplies remains strong.