Introduction

The Toys & Hobbies market has always been a significant part of the global consumer landscape. It caters to the creative and recreational needs of people of all ages. With the rise of digital platforms, especially TikTok, the market has witnessed new growth opportunities in the US. TikTok's unique advantages, such as its vast user base and engaging video content format, have provided a great platform for promoting Toys & Hobbies products, reaching a wide range of potential customers.

Category Market Overview

According to various authoritative sources, the Toys & Hobbies market in the US has been showing steady growth. The market size has been expanding, driven by increasing consumer demand. Consumers are now more inclined towards unique and innovative toys and hobby-related products. There has been a notable shift in consumer demand, with a growing preference for educational and interactive toys. This trend is also reflected in the data we have for TikTok's US market in December.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Toys & Hobbies category had a GMV of $52.7126 million with a month-on-month growth rate GMV qoq of 35.23%. The sold count was 1.9746 million, showing a 16.27% growth. The top-selling products included "Surging Sparks Booster Packs *BOX FRESH*" with 66,300 units sold and a GMV of $7.0266 million, experiencing a significant 129292.46% GMV qoq growth. Another popular product was "Airplane Shooter Toy, 1 Count Bubble Plane Launcher with 1 Count Random Color Aircraft, Outdoor Shooting Toy for Kids" with 41,700 units sold and a GMV of $19.51 million, having a 157.57% GMV qoq growth. The popularity of these products can be attributed to their unique features, appealing to both kids and collectors. For example, the booster packs offer excitement for collectors, while the shooting toy provides outdoor fun for kids.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Toys & Hobbies market on TikTok US in December, "Cards For Trade" stood out with a GMV of $7.0284 million and a staggering 110344.89% GMV qoq growth. They sold 66,300 units with an average price of $106.01. Their success might be due to their exclusive product offerings and effective marketing strategies on TikTok. Another notable brand is "Kiditos" with a GMV of $189.42 million and a 96.37% GMV qoq growth. They sold 47,400 units with an average price of $39.93. Kiditos likely benefited from their diverse product range and engaging content on the platform.

Conclusion

Overall, the Toys & Hobbies market on TikTok in the US during December showed promising growth. Cross-border merchants can take advantage of this by focusing on popular product trends like educational and interactive toys. They should also learn from the successful brands' strategies, such as creating engaging content and offering unique products. Looking ahead, the market is expected to continue growing, with potential for more innovative products to gain popularity. Merchants should stay updated on the latest trends and adapt their marketing and product offerings accordingly.