Introduction

The furniture market has always been an important part of the global consumer landscape. With the development of the digital age, e-commerce platforms have provided new opportunities for furniture sales. TikTok, as a popular social media platform in the US, has unique advantages in promoting furniture products. Its huge user base and powerful content dissemination ability enable furniture brands and merchants to reach a wider range of potential customers.

Category Market Overview

According to authoritative sources, the US furniture market has shown certain characteristics in recent years. The market size has been expanding steadily, driven by factors such as population growth, housing market development, and changing consumer preferences. Consumers are increasingly demanding furniture that combines functionality and aesthetics. In December on TikTok, the furniture category also reflects some of these trends. The data shows that the GMV of the furniture category reached $24.9226 million, with a month-on-month decrease of 8.97%.

Sales Situation of the Specific Category

On TikTok Shop in the US in December, various furniture products had different sales performances. The top-selling products included the "【Star Furniture】Height Adjustable Criss Cross Chair with No Wheels / with Wheels - Office Wide Swivel Home Office Desk Chairs Reading Chair", which had a sold count of 13,700 and a GMV of $818,300 with a 10.05% quarter-on-quarter growth. Another popular product was the "FCH 10-Tier 20 Pairs Shoe Rack, Sturdy Metal Shoe Rack Organizer, Narrow Shoe Rack, for Closets, Shoe Stand, Shoe Shelf", with a sold count of 11,300 and a GMV of $180,800 with a 92.36% quarter-on-quarter growth. The popularity of these products may be due to their practicality, design, and the effective marketing strategies of the merchants on TikTok.

Brand Case Analysis of the Specific Category

Among the furniture brands on TikTok in December, some performed outstandingly. For example, "Olivia Magic Go" had a GMV of $1.2456 million in December, with a month-on-month decrease of 29.53% and a sold count of 10,500. "Sweet Furniture Plus" achieved a GMV of $1.24 million with a 13.55% month-on-month growth and a sold count of 21,800. These brands have different strategies. "Sweet Furniture Plus" may focus on product variety and marketing through a large number of video bloggers 1450 in this case, while "Olivia Magic Go" may target specific customer groups with higher-priced products average price of $118.35.

Conclusion

In general, the furniture market on TikTok in the US in December showed a mixed situation. While some products and brands achieved good sales growth, others faced challenges such as declining GMV. For cross-border merchants, it is recommended to pay more attention to product design and functionality to meet consumer demands. At the same time, making full use of TikTok's marketing channels, such as collaborating with video bloggers, can effectively promote product sales. Looking ahead, with the continuous development of the digital economy and the increasing popularity of e-commerce, the furniture market on TikTok is expected to continue to evolve, and merchants need to keep up with the trends to maintain competitiveness.