Gloda Insights: TikTok US December Luggage & Bags Market Trend Analysis
TikTok Luggage & Bags US Market December
30 reads2025-01-23 10:30:45 released
Introduction
In the global consumer landscape, the Luggage & Bags market holds significant importance. With the increasing trend of travel and daily commuting, the demand for various types of luggage and bags has been on the rise. TikTok, being a popular social media platform in the US, has emerged as a unique marketplace for this category. It offers a vast reach to potential customers, allowing brands and merchants to showcase their products in an engaging and creative manner.Category Market Overview
The Luggage & Bags market in the US has witnessed steady growth in recent years. According to authoritative sources, the market size has been expanding due to factors such as changing consumer lifestyles, increased travel activities, and a growing preference for stylish and functional bags. Consumers are now more inclined towards bags that not only serve the purpose of carrying essentials but also make a fashion statement. The growth trends indicate a continuous upward trajectory, with a particular focus on innovative designs and quality materials.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the Luggage & Bags category showed diverse sales performance. The GMV Gross Merchandise Volume for the category was $22.055 million, with a month-on-month growth rate GMV qoq of 16.84%. The sold count reached 1.0322 million, showing a 5.55% growth. Among the top-selling products, the "DUJO Personalized Cowhide Leather Engraved Wallet for Son" had a sold count of 30,000, with a GMV of $690,400 and a significant GMV qoq of 141.71%. The "GSOIAX Men's Slim Wallet with RFID Blocking" also performed well, with 27,100 units sold, a GMV of $446,800, and an impressive GMV qoq of 695.51%. These products' popularity can be attributed to their unique features such as personalization, RFID blocking, and stylish designs, which appeal to a wide range of consumers.Brand Case Analysis of the Specific Category
Several brands stood out in the Luggage & Bags market on TikTok in December. For instance, Lovevook Bags had a GMV of $1.3314 million, with a 29.85% GMV qoq growth. They sold 31,200 units, offering 95 products with 57 sold products. Their average price was $42.70, and they had 1,841 video bloggers promoting their products. Their success might be due to their product variety and effective marketing strategies on TikTok. Another notable brand is GSOIAX, with a GMV of $47.95 million and a remarkable GMV qoq growth of 692.84%. They sold 28,900 units, focusing on a limited number of products 14 but achieving high sales. Their average price was $16.59, and they had 510 video bloggers. Their strong performance could be attributed to their targeted product offerings and engaging TikTok campaigns.Conclusion
Overall, the Luggage & Bags market on TikTok in the US during December showed promising trends. The growth in GMV and sold count indicates a healthy market. For cross-border merchants, it is advisable to focus on product features that appeal to the US consumers, such as personalization and functionality. They should also collaborate with popular video bloggers to increase product visibility. Looking ahead, the market is expected to continue growing, with an emphasis on innovative designs and sustainable materials.More recommendations
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