Introduction

The Trading Cards & Accessories market has been a significant part of the global consumer landscape. It has a passionate fan base that constantly drives its growth. In recent years, with the rise of digital platforms, the market has witnessed new opportunities for expansion. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It offers a great opportunity for the Trading Cards & Accessories market to reach a wider audience and showcase its products in an innovative way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Trading Cards & Accessories market in the US has shown interesting trends. The market size has been fluctuating, influenced by various factors such as new releases, collector trends, and economic conditions. In recent months, there has been a notable growth trend, with an increasing number of consumers showing interest in this category. Consumer demand has been shifting towards more unique and rare items, as well as those associated with popular franchises. For example, Pokémon-related trading cards have been in high demand. The overall market overview indicates a dynamic and evolving landscape for Trading Cards & Accessories in the US.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Trading Cards & Accessories category had a diverse sales performance. The GMV Gross Merchandise Volume for the category was $41.5661 million, with a quarter-on-quarter QoQ decrease of 24.48%. The sold count was 831,600, showing a QoQ decrease of 16.17%. However, there were several top-selling products that contributed significantly to the overall sales. For instance, the Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed had a sold count of 13,700 and a GMV of $975,500. Another popular product, the Pokemon Bundle Pack Open a 10 card packReceive only one hit per bagBulk Gets Recycled, had a sold count of 5,651 and a GMV of $84,300. The popularity of these products can be attributed to factors such as brand recognition, limited availability, and the hype surrounding certain card collections. The growth patterns of different products varied, with some showing significant increases like the Pokémon Terastal Festival Japanese Booster Box sv8a with a 3351.92% increase in GMV, while others had decreases such as the PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET with a 62.96% decrease in GMV.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Trading Cards & Accessories market on TikTok in the US during December. Calipokehouse had a remarkable performance with a GMV of $1.5135 million and a QoQ increase of 213.16%. They had a sold count of 21,500. Their success could be due to their effective marketing strategies, such as engaging with video bloggers and offering a diverse range of products. BreakBoss also had a significant presence with a GMV of $910,800, although it had a QoQ decrease of 12.07%. They sold 5,271 items and had an average price of $172.80. Their brand might be focusing on higher-end or more exclusive trading card products. TradersShop had a GMV of $834,300 with a minimal QoQ decrease of 0.41%. They had a sold count of 9,371 and engaged 13 video bloggers, indicating an active marketing approach on TikTok. These top-performing brands and stores have different strategies but all contribute to the vibrant Trading Cards & Accessories market on TikTok in the US.

Conclusion

Overall, the Trading Cards & Accessories market on TikTok in the US during December showed a mix of trends. While the category had a QoQ decrease in GMV and sold count, there were still several top-selling products and successful brands that demonstrated growth potential. For cross-border merchants, it is advisable to focus on products with high demand and unique selling points, such as limited editions or those associated with popular franchises. They should also engage with video bloggers to increase brand visibility. Looking ahead, the market is likely to continue evolving, with consumer demand potentially shifting towards new and emerging trends in trading cards and accessories. Merchants need to stay updated and adapt their strategies accordingly to succeed in this dynamic market.