Gloda Insights: TikTok US December Fabrics & Sewing Supplies Market Trend Analysis
TikTok Fabrics & Sewing Supplies US Market Cross-border E-commerce
30 reads2025-01-23 10:36:49 released
Introduction
In the global consumer landscape, the Fabrics & Sewing Supplies market has been playing an important role. With the increasing popularity of DIY culture and the need for personalizing clothing and home decor, the demand for such supplies has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling Fabrics & Sewing Supplies. Its vast user base and engaging video content format allow merchants to showcase their products in creative ways, reaching a wide range of potential customers.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Fabrics & Sewing Supplies market in the US has shown significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growth of the crafting and DIY community, as well as the increasing interest in sustainable fashion and home decor. Consumer demand has also been changing, with a greater focus on high-quality, unique, and eco-friendly products. For example, there has been a surge in the demand for organic fabrics and recycled sewing supplies.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the Fabrics & Sewing Supplies category had a notable sales performance. The GMV Gross Merchandise Volume reached $574,800, with a month-on-month growth rate GMV qoq of 16.11%. The total sold count was 54,500, showing a slight increase of 0.46% qoq. Among the top-selling products, "Stitchy 2.0 - Alter Your Clothing Instantly - 1 Red and Pink Stitchy with 1000 Micro Stitches - At-Home Alterations - Wardrobe Assistant" stood out with 9,730 units sold and a GMV of $261,100, achieving a GMV qoq growth of 30.65%. The popularity of this product can be attributed to its innovative design that allows users to easily alter their clothing at home, catering to the DIY trend. Another popular product was "Elastic Jeans Waist Extension Buckle, 1 Count Simple Plain Waistband Buckle, Waistband Extenders with Elastic Band for Waistline, Sewing Accessories for Home Use, Dorm Essentials, Summer for Gift" with 4,633 units sold and a GMV of $2,651.84, showing a GMV qoq growth of 25.69%. This product meets the practical need of adjusting the waist size of jeans without sewing.Brand Case Analysis of the Specific Category
In the Fabrics & Sewing Supplies market on TikTok US in December, several brands and stores performed exceptionally well. For example, Shop Tucky had a GMV of $263,800 with a GMV qoq growth of 26.81% and sold 10,000 units. Its high average price of $26.26 per unit indicates that it may be offering higher-end or specialized sewing supplies. The store likely focuses on quality and has effectively utilized TikTok's platform to showcase its products to a targeted audience. Another notable brand is Fighting Girl, which achieved a GMV of $28,700 with a remarkable GMV qoq growth of 63.87%. It sold 4,947 units, suggesting that it has a wide range of affordable products that appeal to a large customer base. The brand might be leveraging TikTok's video features to create engaging content that showcases the versatility and usability of its sewing supplies.Conclusion
Overall, the Fabrics & Sewing Supplies market on TikTok in the US during December showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on product innovation to meet the changing consumer demands, such as offering more sustainable and unique sewing supplies. Leveraging TikTok's video capabilities to create engaging and informative content can also help increase brand awareness and drive sales. Looking ahead, the market is expected to continue growing, especially with the continued popularity of DIY and sustainable living trends. Merchants should stay updated on these trends and adapt their strategies accordingly to stay competitive in the market.More recommendations
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