Introduction

In the global consumer landscape, the Dog & Cat Furniture market has been witnessing significant growth. Pet owners are increasingly investing in comfortable and stylish furniture for their furry friends. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US to showcase and sell Dog & Cat Furniture. Its visual nature allows brands and merchants to effectively display their products, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Dog & Cat Furniture market in the US has been expanding steadily. The market size has seen a notable increase, driven by the growing pet ownership and the rising trend of treating pets as family members. Consumer demand has shifted towards more functional and aesthetically pleasing furniture pieces. For instance, there is a higher preference for beds with orthopedic features for older pets and stylish cat trees that blend well with home interiors. The growth trends indicate a continuous upward trajectory, with more consumers willing to spend on quality pet furniture.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Dog & Cat Furniture category exhibited interesting sales performance. The top-selling products included various types of pet beds and cat trees. For example, the 【Jumpstart】LESURE Donut Dog Bed sold 7967 units with a GMV of $42.88 million, showing a GMV QoQ growth of 48.05%. The 【New Year Deals】55" Cat Tree / Tower for Indoor also had a significant performance, with 5927 units sold and a GMV of $28.44 million, experiencing a remarkable GMV QoQ growth of 380.07%. The popularity of these products can be attributed to their appealing designs, quality materials, and the effective marketing on TikTok. The engaging videos by video bloggers showcased the features and comfort of these furniture items, attracting a large number of customers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Furniture market on TikTok in December. Lesure Pet had an impressive performance with a GMV of $79.43 million and a GMV QoQ growth of 71.95%. They sold 19,200 units and had 22 products in their lineup. Their success can be attributed to their wide range of product offerings that cater to different pet needs and their active engagement with video bloggers. WeCharmer Store also had a notable showing with a GMV of $33.94 million and a GMV QoQ growth of 163.48%. They focused on a select few high-quality products and effectively promoted them through engaging TikTok content. Clawsable, with a GMV of $15.95 million, offered unique and durable pet furniture options, appealing to customers looking for long-lasting products.

Conclusion

Overall, the Dog & Cat Furniture market on TikTok in the US during December showed a vibrant picture. The sales performance of various products and brands indicated a growing interest among consumers. For cross-border merchants, it is advisable to focus on product quality and design, collaborate with popular video bloggers for effective marketing, and stay updated with the latest trends in pet furniture. Looking ahead, the market is expected to continue its growth trend, with more innovative products and marketing strategies likely to emerge.