Introduction

In the global consumer landscape, the Dog & Cat Grooming market has been witnessing significant growth. Pet owners are increasingly focusing on the appearance and hygiene of their furry friends. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US to showcase and sell various pet grooming products. It offers a great opportunity for brands and merchants to reach a wide audience of pet lovers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Dog & Cat Grooming market in the US has been expanding steadily. The market size has been on an upward trend, driven by the growing number of pet owners and their increasing willingness to spend on pet care products. Consumer demand for high-quality and innovative grooming tools and products has also been changing, with a preference for products that are not only effective but also convenient to use. For example, pet grooming vacuums and multi-functional grooming kits have gained popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Dog & Cat Grooming category showed interesting sales performance. The top-selling products included items like the 【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum, which had a sold count of 12,000 and a GMV of $632,200 with a significant GMV qoq growth of 120.91%. Another popular product was the Pet Spray Hair Removal Comb with a sold count of 9,071 and a GMV of $113,400, experiencing an astonishing GMV qoq growth of 1117.02%. The reasons behind their popularity could be attributed to their functionality, such as effective hair removal and grooming capabilities, as well as their attractive pricing and the marketing efforts on TikTok, including engaging video content by bloggers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Dog & Cat Grooming market on TikTok in December, Geoorood pet shop stood out with a GMV of $716,100 and a sold count of 13,600, showing a remarkable GMV qoq growth of 107.14%. Their success could be due to their wide range of quality products and effective marketing strategies on the platform. Another notable brand was Dr. Paws Choice with a GMV of $275,200. However, it experienced a slight GMV qoq decline of -9.62%. Each brand has its own unique approach to engaging with customers and promoting their products, which impacts their sales metrics and overall influence within the US market.

Conclusion

Overall, the Dog & Cat Grooming market on TikTok in the US during December presented a mix of growth opportunities and challenges. For cross-border merchants, it is advisable to focus on offering high-quality and innovative products that meet the changing consumer demands. Leveraging the power of TikTok's video content and engaging with popular video bloggers can significantly boost product visibility and sales. Looking ahead, the market is expected to continue growing as pet ownership remains popular and consumers' focus on pet grooming intensifies.