Introduction

The Sports & Outdoor Accessories market has been witnessing significant growth in the global consumer landscape. With the increasing focus on fitness and outdoor activities, consumers are constantly seeking high-quality accessories to enhance their experiences. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting and selling such products. Its vast user base and engaging content format allow brands and merchants to showcase their Sports & Outdoor Accessories in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Sports & Outdoor Accessories market in the US has been expanding steadily. The market size has seen a notable increase over the past few years, driven by factors such as the growing popularity of outdoor sports like hiking, skiing, and cycling, as well as the rising awareness of fitness and wellness. Consumer demand has also been evolving, with a greater emphasis on functionality, comfort, and style in accessories. For instance, there is a higher demand for breathable and lightweight materials in products like gloves and hats. Integrating the available data, it's evident that this market segment on TikTok holds great potential for further growth.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Sports & Outdoor Accessories category exhibited impressive sales performance. The GMV Gross Merchandise Volume reached $6.72 million, with a significant quarter-on-quarter growth rate of 47.77%. The sold count was 455,200, showing a 35.15% increase quarter-on-quarter. Several products stood out as top-sellers.

The Queen Mouth Tape, for sleep one month supply, was a popular item with 37,800 units sold, generating a GMV of $446,400 and a remarkable GMV quarter-on-quarter growth of 181.99%. Another bestseller was the SIMARI Winter Gloves Women Men Ski Gloves Liners Thermal Warm Touch Screen, which sold 26,800 pairs, achieving a GMV of $433,300 and an astonishing 931.53% GMV quarter-on-quarter growth. These products' popularity can be attributed to their practicality and suitability for various outdoor and sports-related activities. The Ultra Breathable Mouth Tape One Month Supply also had a good sales run, with 17,900 units sold and a GMV of $134,700, experiencing a huge 4659.09% GMV quarter-on-quarter growth.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Sports & Outdoor Accessories market on TikTok in December, RoomRef had an outstanding performance. It achieved a GMV of $798,400 with a 84.24% GMV quarter-on-quarter growth. The sold count was 57,300, and it offered 7 products, with all 7 being sold. It had 731 video bloggers associated with its products, and the average price of its products was $13.93. Shinemeoth was another notable brand, with a GMV of $633,900 and a 132.03% GMV quarter-on-quarter growth. It sold 16,500 units and had 100 products, out of which 27 were sold, with 210 video bloggers involved. The Intake Breathing brand also made an impact, with a GMV of $441,500 and a 153.32% GMV quarter-on-quarter growth, selling 11,800 units of a single product with 301 video bloggers promoting it.

Conclusion

Overall, the Sports & Outdoor Accessories market on TikTok in the US during December showed strong growth and potential. The increasing sales figures and the popularity of various products indicate a healthy market environment. For cross-border merchants, it's advisable to focus on product quality and functionality, as these are key factors driving sales. Additionally, collaborating with popular video bloggers can significantly boost product visibility. Looking ahead, the market is expected to continue growing, with consumers likely to demand more innovative and specialized Sports & Outdoor Accessories. Merchants should stay updated with the latest trends and adapt their strategies accordingly to capitalize on this growing market segment.