Introduction

The fitness equipment market has been experiencing significant growth in the global consumer landscape. With the increasing awareness of health and fitness, consumers are constantly seeking quality fitness equipment to meet their exercise needs. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing fitness equipment brands and sellers to showcase their products in an engaging and interactive way, thereby tapping into a large potential customer base.

Category Market Overview

According to authoritative sources, the fitness equipment market in the US has been on an upward trend in recent years. The market size has been expanding steadily, driven by factors such as the growing popularity of home workouts and the increasing focus on personal health. Consumer demand has also been evolving, with a preference for more versatile and space-saving equipment. In December, as seen from the data, the market continued to show activity in the fitness equipment category on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the fitness equipment category witnessed diverse sales performance. The GMV Gross Merchandise Volume for the category was $26.4456 million, with a quarter-on-quarter growth rate GMV qoq of 9.05%. The sold count was 513,900, showing a significant increase of 23.44% qoq. The average price of sold items was $51.46, and the sold count ratio was 35%.

Looking at the top-selling products, the FLYBIRD Vibration Plate Exercise Machine with 330LBS Loading Capacity was a hot seller, with 33,600 units sold and a GMV of $2.8072 million, achieving a GMV qoq growth of 82.84%. The MERACH Vibration Plate Exercise Machine also performed well, with 32,800 units sold and a GMV of $2.5663 million, having a GMV qoq growth of 71.76%. These products' popularity can be attributed to their features that cater to the needs of home workouts and overall fitness goals.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the fitness equipment market on TikTok in December, Merach fitness stood out with a GMV of $4.7994 million and a GMV qoq growth of 39%. They sold 100,200 units, had 31 products in total, with 29 of them being sold products, and had 1,812 video bloggers promoting their products. Their average price was $47.92, and the sold count ratio was 18.15%.

Another notable brand, FlyBirdofficial, had a GMV of $3.2294 million and a GMV qoq growth of 42.02%. They sold 39,600 units, had 24 products, with 16 sold products, and 626 video bloggers. Their average price was $81.57, and the sold count ratio was 12.21%. These brands' success can be attributed to their effective marketing strategies, quality products, and ability to engage with the TikTok audience through various content.

Conclusion

Overall, the fitness equipment market on TikTok in the US during December showed promising trends. The growth in sales volume and GMV indicates a healthy market environment for cross-border merchants. To further succeed, merchants should focus on highlighting the unique features of their products, leveraging the power of video bloggers for promotion, and staying updated with the evolving consumer preferences. Looking ahead, the market is likely to continue growing as the fitness trend persists, with potential for more innovative products and marketing strategies to emerge.