Introduction

The Camping & Hiking Equipment market has been witnessing significant growth in the global consumer landscape. With the increasing popularity of outdoor activities, consumers are constantly seeking high-quality and convenient camping and hiking gear. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and creative way, reaching a vast audience of outdoor enthusiasts. This has led to a new wave of opportunities for the Camping & Hiking Equipment market on TikTok.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by the growing interest in outdoor adventures. Consumer demand has also been evolving, with a greater emphasis on lightweight, durable, and multi-functional equipment. For instance, there has been a surge in the demand for collapsible and portable camping furniture and advanced lighting solutions. This shift in demand is closely tied to the changing lifestyle of consumers who prefer to travel light and have versatile gear for their outdoor trips.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Camping & Hiking Equipment category exhibited interesting sales performance. The GMV Gross Merchandise Volume for the category was $560.77 million, with a quarter-on-quarter QoQ decrease of 2.31%. However, the sold count showed a growth of 2.28% with 159,800 units sold. The average price of the sold items was $35.09.

Looking at the top-selling products, the "Upgraded Collapsible Stool, Portable Stools, Telescoping Stool, Max Load Capacity 500lbs, Suitable for Outdoor Picnic Camping Gardening Fishing Hiking" was a hot seller with 10,300 units sold, generating a GMV of $147,600 and a remarkable GMV QoQ growth of 2486.12%. Another popular product was the " Outdoor Portable Working Lights USB Charging Rechargeable Magnet Bottle Opener Whistle Emergency Light" with 8705 units sold and a GMV of $73,300, showing a 167.35% GMV QoQ growth. These products' popularity can be attributed to their practicality and suitability for various outdoor activities. The collapsible stool offers convenience and portability, while the portable working lights provide essential lighting and additional useful features like a bottle opener and whistle.

Brand Case Analysis of the Specific Category

Several brands stood out in the Camping & Hiking Equipment market on TikTok in December. For example, eGadgets had a GMV of $491,700 with a QoQ decrease of 23.27% and sold 9499 units. Their average price per unit was $51.76. Tidewe had a GMV of $385,100 with a QoQ decrease of 26.33% and sold 2746 units at an average price of $140.22.

On the other hand, brands like ONAIL HOME experienced significant growth. ONAIL HOME had a GMV of $243,600 with an astonishing 8765.38% QoQ growth and sold 5032 units. Their success can be attributed to their innovative product offerings, such as the ONAIL Foldable Wagon Cart, which has a large capacity and collapsible design, making it highly appealing to consumers for various outdoor activities like shopping, sports, picnics, and fishing.

BALI OUTDOORS also had a notable performance with a GMV of $261,100 and a 65.48% QoQ growth, selling 2260 units. Their 2-in-1 Wood Burning Fire Pit with Removable Cooking Grill seems to have been a popular choice among consumers, offering both a heating and cooking solution for camping trips.

Conclusion

Overall, the Camping & Hiking Equipment market on TikTok in the US during December showed a mix of trends. While some brands faced challenges with QoQ decreases in GMV, others experienced significant growth. The top-selling products were those that offered practicality, convenience, and versatility for outdoor enthusiasts.

For cross-border merchants, it is recommended to focus on product innovation and highlighting the unique features of their camping and hiking equipment. Leveraging TikTok's visual and engaging platform to showcase products in action can attract more customers. Looking ahead, the market is likely to continue growing as the interest in outdoor activities remains high. Merchants should stay updated on consumer trends and adapt their product offerings and marketing strategies accordingly.