Introduction

The Leisure & Outdoor Recreation Equipment market has been playing a significant role in the global consumer landscape. With the increasing focus on health and outdoor activities, the demand for such equipment has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their Leisure & Outdoor Recreation Equipment products to a wide audience, thereby influencing purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Leisure & Outdoor Recreation Equipment market in the US has witnessed substantial growth. The market size has been expanding steadily, driven by factors such as the growing popularity of outdoor sports, camping, and fitness activities. Consumer demand has also been evolving, with a greater emphasis on high-quality, innovative, and multi-functional equipment. For instance, there has been an increased interest in smart fitness equipment and portable outdoor gear. The overall growth trend indicates a promising future for this category in the US market.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the sales performance of Leisure & Outdoor Recreation Equipment showed interesting patterns. The GMV Gross Merchandise Volume for this category was $3.8452 million, with a month-on-month growth rate GMV qoq of 7.96%. The sold count was 170,200, although it experienced a -7.52% change qoq. Among the top-selling products, the "Underwater Fishing Camera, Fish Finder with 4.3 Inch Screen and Waterproof Camera" had a sold count of 8,780 and a GMV of $319,700, with a remarkable GMV qoq growth of 96.52%. The popularity of such products can be attributed to their unique features and the increasing interest in fishing activities. Another popular item, the "Boxing Reflex Ball for Boyfriend Gifts, Improve Reaction Speed and Hand Eye Coordination Training Boxing Equipment for Home, Men Gifts Boxing Gear, Valentine's Day Gift", had a sold count of 40,200 and a GMV of $207,900, with a GMV qoq growth of 76.44%. These products' success lies in their appeal as both useful fitness equipment and great gift options.

Brand Case Analysis of the Specific Category

Several brands stood out in the Leisure & Outdoor Recreation Equipment market on TikTok in December. For example, Shenzhen Kuajing Tong Industrial Co., Ltd had a GMV of $319,700 with a GMV qoq growth of 96.52% and a sold count of 8,780. Their success with the underwater fishing camera product can be attributed to effective marketing strategies and the product's quality and functionality. KastKingUSA also performed well, with a GMV of $193,300 and a GMV qoq growth of 26.93%. They offered a range of fishing-related products and likely benefited from their brand reputation and engaging content on TikTok. Flyinghorse had a significant sold count of 26,700, with a GMV of $191,000 and a GMV qoq growth of 33.78%. Their focus on affordable and practical outdoor equipment seems to have resonated with consumers.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during December showed both growth opportunities and challenges. The positive growth in GMV for many products and brands indicates the potential of this market segment. For cross-border merchants, it is advisable to focus on product innovation, quality, and effective marketing strategies on TikTok. Future market development trends may see an even greater emphasis on smart and multi-functional equipment, as well as products that appeal to a wider range of outdoor and fitness enthusiasts. By leveraging the power of TikTok's platform and understanding the market dynamics, merchants can look forward to achieving better sales and growth in this category.