Introduction

In the global consumer landscape, the Hand, Foot & Nail Care market has been witnessing significant growth. Consumers are increasingly focusing on personal grooming and taking better care of their extremities. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US market. It offers a great opportunity for brands and products in the Hand, Foot & Nail Care category to reach a wide audience and showcase their offerings in an innovative way.

Category Market Overview

According to authoritative sources, the Hand, Foot & Nail Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as increasing awareness of hygiene and beauty. Consumers are demanding more diverse and high-quality products, ranging from hand sanitizers to nail growth oils and foot care tools. The growth trends indicate a continuous interest in this category, with new product launches and marketing campaigns fueling its expansion.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Hand, Foot & Nail Care category showed interesting sales performance. The GMV Gross Merchandise Volume for this category was $830.73 million, with a month-on-month growth rate GMV qoq of 15.47%. The sold count was 52.82 million, albeit with a slight decline of -1.12% qoq. The average price of products sold was $15.73.

Looking at the top-selling products, the "Lavender & Lemon Hand Sanitizer Spray" had a sold count of 2.11 million and a GMV of $25.72 million, though it experienced a significant GMV qoq decline of -44.82%. On the other hand, the "LINKEVAP Electric Feet Callus Remover" had a sold count of 1.81 million and a GMV of $25.65 million, with an impressive GMV qoq growth of 168.82%. The popularity of these products can be attributed to factors such as their functionality, marketing on TikTok, and meeting the specific needs of consumers for hand and foot care.

Brand Case Analysis of the Specific Category

Several brands stood out in the Hand, Foot & Nail Care market on TikTok in December. For instance, Radiant Cosmetics, LLC had a GMV of $50.64 million with a remarkable GMV qoq growth of 40.73% and a sold count of 1.64 million. Their success could be due to their product quality and effective marketing strategies on the platform.

Nailphoria also had a strong performance with a GMV of $40.71 million and a GMV qoq growth of 28.41%, selling 1.21 million units. They likely benefited from their unique product offerings and engaging TikTok content.

Twinkled T achieved a GMV of $35.12 million with a GMV qoq growth of 11.1% and sold 2.35 million units. Their brand presence and product features contributed to their success in the market.

Conclusion

Overall, the Hand, Foot & Nail Care market on TikTok in the US during December showed both growth opportunities and challenges. The positive GMV growth in many cases indicates the potential for further expansion. For cross-border merchants, it is advisable to focus on product quality, create engaging TikTok content to showcase products, and stay updated with the latest market trends. Looking ahead, the market is likely to continue evolving, with more competition and innovation expected in the Hand, Foot & Nail Care category on TikTok.