Gloda Insights: TikTok US December Home Organizers Market Trend Analysis
TikTokUSHome OrganizersDecember
29 reads2025-01-23 11:57:47 released
Introduction
In the global consumer landscape, the Home Organizers market has been gaining significant importance. With the increasing focus on home organization and decluttering, consumers are constantly seeking efficient and stylish solutions to keep their living spaces tidy. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Home Organizers products in an engaging and visually appealing manner, reaching a vast and diverse audience. Through short videos and creative content, it has the potential to drive significant interest and sales in this particular category.Category Market Overview
The Home Organizers market in the US has witnessed substantial growth in recent times. According to authoritative sources, the market size has been expanding steadily, driven by factors such as the growing awareness of home aesthetics and the need for efficient space utilization. Consumer demand has shifted towards more versatile and multi-functional organizers. For instance, there is an increasing preference for organizers that can be used in multiple rooms like the bedroom, bathroom, and kitchen. The growth trends indicate a continued upward trajectory, with more consumers investing in home organization products to enhance their living experiences.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the Home Organizers category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was 1045.48 million dollars, with a month-on-month growth rate GMV qoq of 27.23%. The sold count was 49.39 million, with a 10.42% growth in sold count qoq. Some of the top-selling products included the "Baseball Cap Organizer, Wall Hat Rack" with a sold count of 1.36 million and a GMV of 6.94 million dollars, showing a remarkable 91.91% GMV qoq growth. The "Electric Lunch Box, 80W Food Heater" also performed well, with a sold count of 1.18 million and a GMV of 33.84 million dollars, having a 17.19% GMV qoq growth. The popularity of these products can be attributed to their practicality and the ability to solve common home organization problems. For example, the hat organizer provides a convenient way to store hats, while the electric lunch box is ideal for those who need to heat their food on the go or at work.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Home Organizers market on TikTok in the US during December, SONGMICS HOME had a GMV of 109.28 million dollars, with a -5.7% GMV qoq. They sold 9874 units and had 217 products, with 31 sold product count and 428 video blogger count. Their average price was 110.67 dollars, and the sold count ratio was 10.45%. Costway was another notable brand, with a GMV of 83.09 million dollars and a significant 221.39% GMV qoq growth. They sold 4727 units, had 24 products, with 7 sold product count and 210 video blogger count. Their average price was 175.78 dollars, and the sold count ratio was 7.95%. These brands have employed different strategies. SONGMICS HOME might focus on maintaining a wide range of products to cater to various customer needs, while Costway seems to have capitalized on a particular set of products with high growth potential, perhaps through effective marketing and product positioning.Conclusion
Overall, the Home Organizers market on TikTok in the US in December showed promising trends. The category witnessed healthy growth in both GMV and sold count. For cross-border merchants, it is advisable to focus on products that offer practical solutions to common home organization issues, as these tend to be more popular. Brands should also consider leveraging the power of TikTok's video content to showcase their products effectively. Looking ahead, the market is likely to continue growing, with an increasing demand for innovative and stylish home organizers. Merchants should stay updated on the latest consumer trends and adapt their strategies accordingly to succeed in this competitive market.More recommendations
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