Introduction

In the global consumer landscape, the Festive & Party Supplies market holds significant importance. It caters to various occasions such as holidays, birthdays, and special events, witnessing continuous growth as people increasingly focus on creating memorable celebrations. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. Its vast user base and engaging video content format provide an excellent opportunity for businesses in the Festive & Party Supplies category to showcase their products and reach a wide audience.

Category Market Overview

According to authoritative sources, the Festive & Party Supplies market in the US has been experiencing fluctuations in recent times. The market size has seen both expansions and contractions depending on the season and economic factors. Growth trends have been influenced by changing consumer preferences, with an increasing demand for unique and personalized party supplies. Consumers are now more inclined towards products that can add a touch of novelty and fun to their celebrations. For instance, there has been a rise in the popularity of themed party supplies related to popular movies, TV shows, or current trends.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the sales performance of Festive & Party Supplies presented an interesting picture. The GMV Gross Merchandise Volume for this category was $5.4416 million, with a quarter-on-quarter QoQ decrease of 66.75%. The sold count was 298,100, showing a QoQ decline of 60.63%. However, several products managed to stand out. For example, the "Mayicivo Self Care Spa Gifts Basket for Women" had a sold count of 11,100 and a GMV of $560,700, with a remarkable GMV QoQ growth of 74.14%. The popularity of such products can be attributed to their versatility, making them suitable as gifts for various occasions like birthdays, Valentine's Day, or as get-well-soon presents. Another product, the "NEW 16x32 Full-Color Led Scrolling Hat With Bluetooth App For Custom Gifs Pics Text", had a sold count of 6,472 and a GMV of $105,500, with an astonishing GMV QoQ growth of 4714.31%. Its novelty factor and the ability to customize likely contributed to its success.

Brand Case Analysis of the Specific Category

In the Festive & Party Supplies market on TikTok, several brands performed exceptionally well. MAYICIVO, for instance, had a GMV of $595,800 in December with a QoQ growth of 40.6%. They sold 11,900 units and had an average price of $50.05. Their success could be due to their focus on offering high-quality self-care and gift-related party supplies that resonate with consumers looking for meaningful and useful items for celebrations. Another brand, YOYOWAY, had a GMV of $105,500 with a staggering GMV QoQ growth of 4714.31%. They sold 6,472 units with an average price of $16.30. Their unique product offerings, like the aforementioned led scrolling hat, likely attracted customers with its innovative features.

Conclusion

Overall, the Festive & Party Supplies market on TikTok in the US during December showed a mix of trends. While the category as a whole experienced a decline in some key metrics like GMV and sold count QoQ, there were still individual products and brands that managed to achieve significant growth. For cross-border merchants, it is advisable to focus on product innovation and uniqueness, as seen with the successful products mentioned. Additionally, leveraging TikTok's platform to showcase products in an engaging way through videos can help attract more customers. Looking ahead, the market is likely to continue evolving with changing consumer tastes and the emergence of new trends, presenting both challenges and opportunities for businesses in this category.