Introduction

The Nasal & Oral Care market has been witnessing significant growth and evolving trends in the global consumer landscape. With increasing awareness about personal hygiene and oral health, consumers are constantly seeking innovative and effective products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands to showcase their Nasal & Oral Care products in engaging ways, thereby influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Nasal & Oral Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as growing health consciousness among consumers. There has been a notable change in consumer demand, with a preference for products that offer convenience, natural ingredients, and advanced features. For instance, the demand for teeth whitening products with minimal side effects and nasal care products for better breathing has been increasing. The overall growth trends suggest a promising future for this category in the US market.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Nasal & Oral Care category exhibited interesting sales performance. The GMV Gross Merchandise Volume for this category was $821.77 million, with a month-on-month growth rate GMV qoq of 0.21%. The total sold count was 47.24 million, showing a growth rate of 3.04% compared to the previous period. Among the top-selling products, BoomBoom Nasal Stick had a sold count of 5.59 million and a GMV of $122.37 million, with a significant GMV qoq of 63.69%. Another popular product, MSDRWIKEY SP-6 Toothpaste, had a sold count of 3.5 million and a GMV of $44.8 million, with a high GMV qoq of 86.04%. The popularity of these products can be attributed to their unique features, effective marketing on TikTok, and meeting the specific needs of consumers such as providing relief for nasal congestion or ensuring good oral hygiene.

Brand Case Analysis of the Specific Category

Several brands stood out in the Nasal & Oral Care market on TikTok in the US during December. BoomBoom had a remarkable performance with a GMV of $122.37 million and a sold count of 5.59 million. Their success can be attributed to their engaging marketing strategies on TikTok, leveraging video bloggers to showcase the benefits of their Nasal Stick product. GuruNanda LLC also had a significant presence with a GMV of $97.62 million and a sold count of 8.42 million. They offered a range of oral care products and utilized TikTok to connect with consumers, highlighting the quality and effectiveness of their offerings. Lil Republic Lil Blings had a GMV of $84.92 million and a sold count of 5.7 million, growing at a rate of 160.84% month-on-month. Their growth can be attributed to their ability to target the younger demographic on TikTok with trendy and appealing product designs.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during December showed a mix of growth and challenges. The category witnessed a steady increase in sales volume and GMV, with some products and brands performing exceptionally well. For cross-border merchants, it is advisable to focus on product innovation, leveraging TikTok's marketing capabilities to showcase unique features of their products. They should also collaborate with popular video bloggers to increase brand awareness. Looking ahead, the market is expected to continue growing, with consumers likely to demand more personalized and effective Nasal & Oral Care products. Brands that can adapt to these trends and continue to engage with their target audience on TikTok will be well-positioned to succeed in this competitive market.