Introduction

The Miscellaneous Home market has been playing an increasingly important role in the global consumer landscape. With the development of e-commerce, consumers are more inclined to purchase various home-related products online. TikTok, as a popular social media platform, has unique advantages in the US market. It provides a vast platform for merchants to showcase their Miscellaneous Home products, reaching a large number of potential customers with its engaging video content and wide user base.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Miscellaneous Home market in the US has shown certain characteristics. The market size has been expanding steadily, driven by the continuous growth of consumer demand for home convenience and decoration. Consumers are constantly seeking new and unique products to enhance their living environment. In recent months, there has been a trend towards more personalized and practical home items, which is also reflected in the sales data on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the sales performance of the Miscellaneous Home category varied among different products. For example, the Foldable Automatic Umbrella, 1 Count Ring Buckle Windproof Reinforced Umbrella, Sun-Protection Folding Umbrella for Women, Suitable for Outdoor Travel had a significant sales growth of 45.61% with a GMV of $68,300 and sold count of 3,249. The reasons behind its popularity may include its practicality for outdoor activities and its stylish design. On the other hand, the Clear Bubble Umbrella had a large decline in GMV -88.84% with a sold count of 2,515. This could be due to factors such as seasonality or competition from other similar products. Overall, the top-selling products in this category often combine functionality and aesthetics to attract consumers.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Miscellaneous Home market on TikTok, Sunny umbrella had a GMV of $57,500 in December with a sold count of 5,826. Their strategy might focus on offering a variety of umbrella products with different features to meet diverse customer needs. Another brand, JNYD, achieved a GMV of $70,000 with a 41.14% growth in GMV and a sold count of 3,377. Their success could be attributed to effective marketing on TikTok, perhaps through engaging video bloggers to promote their products. These brands have demonstrated their influence within the US market by providing quality products and leveraging the power of TikTok's platform.

Conclusion

In summary, the Miscellaneous Home market on TikTok in the US during December showed a mix of growth and decline among different products and brands. For cross-border merchants, it is recommended to closely monitor market trends, focus on product functionality and design, and collaborate with popular video bloggers to increase product exposure. Looking ahead, the market is expected to continue evolving, with potential growth in personalized and sustainable home products. Merchants should stay adaptable to meet the changing demands of consumers.