Introduction

In the global consumer landscape, the Home Care Supplies market holds significant importance. With the increasing focus on maintaining clean and comfortable living spaces, consumers are constantly seeking quality home care products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their home care supplies in an engaging and visually appealing manner, reaching a vast and diverse audience. This has led to a new wave of opportunities for the growth and expansion of the Home Care Supplies market on this platform.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Care Supplies market in the US has been experiencing steady growth in recent years. The market size has been expanding as consumers' demand for various home care products, such as cleaning agents, air fresheners, and laundry detergents, continues to rise. Growth trends indicate a shift towards more convenient and eco-friendly products, driven by the increasing awareness of environmental sustainability. Consumer demand changes have also been observed, with a preference for products that offer multi-purpose functionality and pleasant fragrances. Integrating the existing data, it is clear that the market is evolving to meet the changing needs and preferences of consumers.

Sales Situation of the Specific Category

Analyzing the sales performance of Home Care Supplies on TikTok Shop in the US in December, several interesting trends emerge. The top-selling products include items like Room and Linen Spray - Over 30 Fragrances, which had a sold count of 6.79万 and a GMV of 17.02万 with a 35.98% GMV qoq growth. Another popular product was the Upholstery Deodorizer 16 oz. Household Scented, with 4.82万 sold count and a GMV of 30.46万, though it experienced a -35.83% GMV qoq decline. The popularity of these products can be attributed to factors such as their appealing fragrances, effectiveness in cleaning or freshening, and the engaging marketing strategies employed by the sellers on TikTok. For example, many sellers create short and catchy videos demonstrating the use and benefits of these products, which attract a large number of viewers and potential buyers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Home Care Supplies market on TikTok in December, Mavwicks Fragrances LLC had a GMV of 183.42万 with a -39.48% GMV qoq decline and a sold count of 19.32万. Pukomc, on the other hand, achieved a GMV of 98.23万 with a 36.46% GMV qoq growth and a sold count of 2.15万. These brands have adopted different sales metrics and strategies. Mavwicks Fragrances LLC might need to reevaluate its marketing approach considering the decline, perhaps focusing on product innovation or more targeted advertising. Pukomc's success could be due to its unique product features, like the Nordic style trash bins it offers, along with effective use of TikTok's marketing channels to showcase these features. Brands like dudewipes and Scrub Daddy also had notable performances, with their own strategies contributing to their market presence and sales figures.

Conclusion

Overall, the Home Care Supplies market situation on TikTok in the US in December shows a mix of growth and challenges. While some products and brands are experiencing significant growth, others face declines. For cross-border merchants, it is recommended to closely monitor the market trends, focus on product quality and innovation, and leverage TikTok's marketing capabilities effectively. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and convenient home care products. Merchants who can adapt to these changing trends and consumer preferences will be well-positioned to succeed in this competitive market.