Introduction

The kitchen knives market holds a significant place in the global consumer landscape. With the increasing popularity of cooking and home dining, the demand for quality kitchen knives has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their kitchen knives products in an engaging and visually appealing manner, reaching a vast audience of potential customers who are interested in cooking and kitchenware.

Category Market Overview

According to authoritative sources, the kitchen knives market in the US has witnessed steady growth in recent years. The market size has been expanding due to factors such as the growth of the food and beverage industry, the increasing number of home cooks, and the trend towards high-quality kitchen tools. Consumer demand has also been evolving, with a preference for durable, sharp, and aesthetically pleasing kitchen knives. Looking at the TikTok data, it further indicates the active presence of this category on the platform, with various products being showcased and sold.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the kitchen knives category showed interesting sales performance. The GMV Gross Merchandise Volume for kitchen knives was $230.67 million, with a quarter-on-quarter growth rate QoQ of 26.1%. The sold count reached 101,600, showing a QoQ growth of 21.97%. Among the top-selling products, the "【Stove Cover】Kikcoin Extra Large Wooden Cutting Board with Handle, Chopping Block, Deep Juice Groove, Serving Tray, Gift, Engraved Wooden BBQ xlbamboo" had a sold count of 5,227 and a GMV of $217,300 with a significant QoQ growth of 69.06%. Another popular product, the "Huusk Professional Chef Knife-Hand-Forged High Carbon Steel Boning Knife, Sharp Feather Blade for Meat, Steak & Pineapple with Wooden Handle & Sheath" had a sold count of 3,484 and a GMV of $125,300 with a QoQ growth of 66.27%. The popularity of these products can be attributed to their functionality, quality, and the appealing way they are presented on TikTok through videos and product demonstrations.

Brand Case Analysis of the Specific Category

Several brands stood out in the kitchen knives market on TikTok in December. For example, Kikcoin Kitchen had a GMV of $251,700 with a QoQ growth of 71.86% and a sold count of 5,860. Their success might be due to their unique product offerings and effective marketing strategies on the platform. Royal Craft Wood also had a notable performance with a GMV of $250,900 and a QoQ growth of 469.29% and a sold count of 2,360. They likely capitalized on their brand reputation and the visual appeal of their products on TikTok. KEPEAK had a GMV of $207,200 with a QoQ growth of 14.32% and a sold count of 12,000, indicating a consistent presence in the market. Each of these brands utilized different strategies such as engaging video content, influencer collaborations, and highlighting the unique features of their kitchen knives to attract customers on TikTok.

Conclusion

Overall, the kitchen knives market on TikTok in the US during December showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on product quality, create engaging video content to showcase the features of kitchen knives, and collaborate with relevant video bloggers. Looking ahead, the market is likely to continue growing as more consumers turn to TikTok for their shopping needs and as brands further optimize their marketing strategies on the platform.