Introduction

In the global consumer landscape, the Sports & Outdoor Play market has been of significant importance. It caters to the recreational and fitness needs of consumers of all ages. With the increasing focus on health and outdoor activities, this market has shown continuous growth trends. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and sellers in the Sports & Outdoor Play category to showcase their products in an engaging and viral manner, thereby driving sales and brand awareness.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sports & Outdoor Play market in the US has witnessed substantial growth. The market size has been expanding steadily, driven by factors such as increasing disposable income, a growing awareness of the importance of physical activity, and a preference for outdoor recreational experiences among consumers. Consumer demand in this category has also evolved, with a greater emphasis on innovative and interactive products. For instance, toys that combine physical play with technological features have become increasingly popular. Overall, the market presents a vibrant and dynamic landscape with ample opportunities for growth.

Sales Situation of the Specific Category

Analyzing the sales performance of the Sports & Outdoor Play category on TikTok Shop in the US during December, several trends emerge. The GMV Gross Merchandise Volume for this category was $8.3105 million, with a month-on- month growth rate GMV qoq of 17.52%. The sold count reached 170,400, showing a significant increase of 43.76% compared to the previous period. Among the top-selling products, the "Airplane Shooter Toy, 1 Count Bubble Plane Launcher with 1 Count Random Color Aircraft, Outdoor Shooting Toy for Kids" had a sold count of 41,700 and a GMV of $195,100, with a GMV qoq of 157.57%. The popularity of such toys can be attributed to their engaging and interactive nature, appealing to kids and parents alike. Another popular product, the "FanttikRide N7 Electric Wiggle Car with Pedal, Ride on Toy", had a sold count of 12,600, although its GMV of $1.3679 million showed a decline of 40.47% qoq. This could be due to factors such as increased competition or changes in consumer preferences. Overall, the growth in sales count and GMV indicates a healthy and growing market for Sports & Outdoor Play products on TikTok.

Brand Case Analysis of the Specific Category

In the Sports & Outdoor Play market on TikTok, several brands have performed exceptionally well. For example, the "Fanttik Collection" had a GMV of $2.7694 million in December, with a GMV qoq of -14.12% and a sold count of 20,200. Their average price per item was $136.89, and they had a sold count ratio of 33.32%. Despite the slight decline in GMV qoq, their brand presence and product offerings have continued to attract customers. Another notable brand, "Aosom LLC", achieved a GMV of $772,800 with a significant GMV qoq growth of 35.85% and a sold count of 4,291. Their average price per item was $180.10, and they had a sold count ratio of 9.3%. Their success can be attributed to their product quality, marketing strategies, and ability to engage with the TikTok audience effectively. "CoCLUB Direct" also had a strong performance, with a GMV of $484,600 and a remarkable GMV qoq growth of 82.63%. Their sold count was 2,398, and their average price per item was $202.07, with a sold count ratio of 5.83%. These brands demonstrate the diverse strategies and strengths that can lead to success in the Sports & Outdoor Play market on TikTok.

Conclusion

Overall, the Sports & Outdoor Play market on TikTok in the US during December showed a positive trend. The increasing GMV and sold count indicate a growing demand for these products. For cross-border merchants, it is advisable to focus on product innovation, engaging marketing campaigns on TikTok, and building a strong brand presence. Looking ahead, the market is expected to continue its growth trajectory, with potential for further expansion as consumer interest in outdoor and sports-related activities remains high. Merchants should stay updated on the latest trends and adapt their strategies accordingly to capitalize on the opportunities in this vibrant market.