Gloda Insights: TikTok US December Cookware Market Trend Analysis
TikTok US Cookware Cross-border E-commerce
28 reads2025-01-23 12:13:49 released
Introduction
The cookware market plays a significant role in the global consumer landscape. With the increasing popularity of cooking at home, consumers are constantly seeking high-quality and innovative cookware products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows cookware brands and merchants to showcase their products in an engaging and visual way, reaching a vast audience of potential customers who are interested in cooking and kitchenware.Category Market Overview
According to authoritative sources, the cookware market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growth of the food and beverage industry, the increasing number of home cooks, and the demand for convenient and efficient cooking tools. Consumer demand has also been evolving, with a greater emphasis on non-stick coatings, durable materials, and multi-functional cookware. In December, as seen from the data, the cookware market on TikTok in the US showed interesting trends. The GMV Gross Merchandise Volume for cookware was $5.301 million, with a month-on-month growth rate GMV qoq of 6.38%. The sold count was 109,000, although it had a -12.12% change compared to the previous period.Sales Situation of the Specific Category
On TikTok Shop in the US during December, several cookware products stood out. The [Official] CAROTE 18pcs Detachable Handle Nonstick Cookware Set was a top seller, with a sold count of 11,700 and a GMV of $882,800, achieving a GMV qoq growth of 11.51%. Its popularity could be attributed to its detachable handle feature, variety of colors, and non-stick quality, making it convenient and attractive for users. Another popular product was the SODAY 12pcs Pots and Pans Set Non Stick Kitchen Cookware Sets, which had a sold count of 7,542 and a GMV of $583,100, despite a -6.96% GMV qoq. The reasons for its sales might include its comprehensive set of pots and pans and its non-stick granite cooking surface. Overall, the sales performance of cookware on TikTok in December varied among different products, with some showing growth while others faced declines.Brand Case Analysis of the Specific Category
Carote USA was a top-performing brand in the cookware market on TikTok in December. It had a GMV of $1.3793 million with a 16.12% GMV qoq growth and a sold count of 17,500. Their strategy might involve highlighting the features of their products, such as the quality and design of their cookware sets, through engaging TikTok videos. SODAY also had a significant presence, with a GMV of $972,100, although it had a -2.38% GMV qoq. They likely focus on promoting their various cookware sets with different features to attract customers. MyDepot, on the other hand, had a GMV of $375,800 with a remarkable 79.77% GMV qoq growth, showing their ability to capture the market's attention and drive sales through effective marketing and product offerings.Conclusion
In summary, the cookware market on TikTok in the US during December presented a mixed picture. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is advisable to focus on product features that appeal to the US consumers, such as convenience, durability, and non-stick properties. They should also leverage TikTok's visual and engaging nature to create compelling content to promote their cookware products. Looking ahead, the market is likely to continue evolving, with potential for further growth as more consumers turn to TikTok for shopping inspiration and product discovery.More recommendations
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