Introduction

The indoor furniture market plays a significant role in the global consumer landscape. With the increasing focus on home decor and comfort, consumers are constantly seeking quality indoor furniture. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for indoor furniture brands to showcase their products and reach a wide audience, leveraging its visual and viral nature.

Category Market Overview

According to various authoritative sources, the indoor furniture market in the US has been experiencing steady growth in recent years. The market size has been expanding due to factors such as population growth, increasing disposable income, and a growing trend of home improvement. Consumer demand has also been evolving, with a preference for modern, functional, and stylish furniture pieces. In December, the market continued to show interesting trends, influenced by the holiday season and changing consumer preferences.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the indoor furniture category had a diverse sales performance. The GMV Gross Merchandise Volume for the category was 2048.57 million US dollars, with a quarter-on-quarter QoQ decrease of 6.51%. The sold count was 210,000, showing a QoQ decrease of 4.72%. However, several products stood out in the top-selling list.

For example, the 【Star Furniture】Height Adjustable Criss Cross Chair with No Wheels / with Wheels - Office Wide Swivel Home Office Desk Chairs Reading Chair had a sold count of 13,700 and a GMV of 818,300 US dollars, with a 10.05% QoQ increase in GMV. The FCH 10-Tier 20 Pairs Shoe Rack also performed well, with a sold count of 11,300 and a GMV of 180,800 US dollars, showing a significant 92.36% QoQ increase in GMV. The popularity of these products can be attributed to their functionality, design, and the effective marketing on TikTok, which attracted the attention of consumers during the holiday shopping season.

Brand Case Analysis of the Specific Category

Several brands and stores in the indoor furniture category on TikTok US in December demonstrated remarkable performance.

Olivia Magic Go had a GMV of 124.56 million US dollars in December, with a QoQ decrease of 29.53% and a sold count of 10,500. Their average price was 118.35 US dollars, and they had 354 video bloggers promoting their products. Sweet Furniture Plus, on the other hand, had a GMV of 123.9 million US dollars, with a 13.54% QoQ increase and a sold count of 21,800. Their average price was 56.96 US dollars, and they had 1449 video bloggers involved.

Yitahomefurniture achieved a GMV of 111.05 million US dollars, with a remarkable 75.35% QoQ increase and a sold count of 13,000. They had 726 video bloggers promoting their products. These brands' success can be attributed to their unique product offerings, effective marketing strategies on TikTok, such as collaborating with popular video bloggers and creating engaging content that resonates with the target audience.

Conclusion

Overall, the indoor furniture market on TikTok in the US during December showed a mix of trends. While the category's GMV and sold count had some QoQ decreases, certain products and brands managed to achieve significant growth. For cross-border merchants, it is crucial to focus on product quality, design, and functionality to meet the evolving consumer demands. Collaborating with popular video bloggers and creating engaging content can also enhance brand visibility and drive sales. Looking ahead, as the trend of home improvement and online shopping continues to grow, the indoor furniture market on TikTok in the US is expected to see further developments, with more opportunities for brands to connect with consumers and expand their market share.