Introduction

The Cutlery & Tableware market plays a significant role in the global consumer landscape. With the increasing focus on home dining and kitchen aesthetics, the demand for stylish and functional cutlery and tableware has been on the rise. TikTok, in the US region, has emerged as a powerful platform, offering unique advantages for promoting and selling such products. Its vast user base and engaging video content format enable brands and merchants to showcase their cutlery and tableware products in an appealing and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Cutlery & Tableware market in the US has witnessed steady growth in recent years. The market size has expanded as consumers are increasingly investing in upgrading their kitchen and dining essentials. Consumer demand has shifted towards not only functional but also aesthetically pleasing products. There is a growing preference for unique designs, high-quality materials, and sets that can enhance the overall dining experience. This trend is further fueled by the influence of social media and online shopping, making TikTok a prime platform for marketers in this category to tap into the evolving consumer needs.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Cutlery & Tableware category showed diverse sales performance. The GMV Gross Merchandise Volume for the category was $6.72 million, with a quarter-on-quarter growth rate of 6.72%. The total sold count was 141,400, albeit with a 7.6% decrease quarter-on-quarter. However, several products stood out in terms of sales.

The "Black Friday Deals Electric Lunch Box Food Heater for Adults" had a sold count of 8,378 and a GMV of $239,700, with an impressive 192.15% GMV quarter-on-quarter growth. Its popularity could be attributed to its convenience for on-the-go meals and the added appeal during the Black Friday sales period. Another top-selling product was the "Dipping Sauce Plate & Holder Set 7counts/set", with 6,287 units sold and a GMV of $35,900, showing a 33.17% GMV quarter-on-quarter growth. The practicality and versatility of such a set likely contributed to its success.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Cutlery & Tableware market on TikTok in December, Nifogo Home had a remarkable performance. With a GMV of $239,800 and a sold count of 8,381, it achieved an 188.44% GMV quarter-on-quarter growth. Their strategy might involve highlighting the quality and functionality of their products through engaging video content, perhaps showcasing how their cutlery and tableware can enhance daily dining experiences. Another notable brand is vancasso, with a GMV of $132,600 and a sold count of 1,911. Their consistent performance with a 2.55% GMV quarter-on-quarter growth could be due to their focus on unique designs and product variety, appealing to consumers looking for something different for their dining tables.

Conclusion

Overall, the Cutlery & Tableware market on TikTok in the US during December presented a mix of trends. While some products and brands experienced significant growth, others faced challenges such as declining sales counts. For cross-border merchants, it is advisable to focus on product features that resonate with the US consumer's evolving preferences, such as convenience, aesthetics, and quality. Leveraging TikTok's video capabilities to showcase products in an engaging manner can also boost visibility. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative cutlery and tableware products, presenting both opportunities and challenges for merchants in this category.