Introduction

The drinkware market has been an important segment in the global consumer landscape. With the increasing focus on lifestyle and on-the-go hydration, the demand for various types of drinkware has been steadily growing. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting and selling drinkware products. Its vast user base and engaging video content format allow brands and merchants to showcase their drinkware items in creative ways, reaching a wide audience of potential customers.

Category Market Overview

According to authoritative sources, the drinkware market in the US has witnessed significant growth in recent years. The market size has been expanding, driven by factors such as changing consumer preferences towards stylish and functional drinkware, as well as the growing popularity of outdoor activities and fitness trends. Consumers are now more inclined to invest in high-quality drinkware that not only serves the purpose of holding beverages but also makes a fashion statement. In line with these trends, the data from TikTok also reflects the increasing interest in drinkware products, with various metrics showing positive growth patterns.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the drinkware category exhibited notable sales performance. The GMV Gross Merchandise Volume for drinkware reached $9.923 million, with a month-on-month growth rate qoq of 20.59%. The total sold count was 473,900, showing a 10.8% increase qoq. One of the top-selling products was the "Automatic Magnetic Stirring Coffee Mug, Electric Stainless Steel Self Mixing Coffee Tumbler, Valentine's Day Gift, Rotating Home Office Travel Mixing Cup[Hand Wash Only Avoid Washing USB Port]", which had a sold count of 19,700 and a GMV of $455,400, despite a 6.97% qoq decrease in GMV. Another popular item was the "NewEleven Christmas Gifts For Mom From Daughter, Son, Kids - Unique Birthday Gifts For Mom - 20 Oz Tumbler Drinkware Flasks Water Bottles" with a sold count of 14,800 and a GMV of $349,700, experiencing a significant 169.53% qoq increase in GMV. The popularity of these products can be attributed to their unique features, such as the innovative self-mixing function of the coffee mug and the appealing gift-worthy nature of the tumbler for moms.

Brand Case Analysis of the Specific Category

Several brands stood out in the drinkware market on TikTok in December. For example, Simple Modern had a GMV of $796,500, with a 77.08% qoq increase in GMV. Their sold count was 25,500, and they offered 72 products, with 48 of them being sold products. They had 2043 video bloggers promoting their products, and the average price of their sold items was $31.26. Their success can be attributed to their wide range of stylish and functional drinkware designs, as well as effective marketing strategies on TikTok. Another notable brand was BrüMate, with a GMV of $739,300 and a 37.62% qoq increase. They had a sold count of 19,900 and offered 148 products, with 19 sold products. Their average price was $37.24, and they had 1701 video bloggers. BrüMate's reputation for high-quality insulated tumblers and their engaging TikTok content likely contributed to their strong performance.

Conclusion

Overall, the drinkware market on TikTok in the US during December showed promising trends. The increasing GMV and sold count indicate a growing demand for drinkware products on the platform. For cross-border merchants, it is advisable to focus on product innovation, highlighting unique features like those seen in the top-selling products. Additionally, collaborating with a large number of video bloggers can significantly boost brand visibility and sales, as demonstrated by the successful brands. Looking ahead, the market is expected to continue its growth trajectory, with potential for further expansion as more consumers turn to TikTok for their shopping needs and as brands continue to innovate and engage with the audience effectively.