Introduction

The hand tools market plays a significant role in the global consumer landscape. With the increasing popularity of DIY projects and home repairs, the demand for hand tools has been on the rise. TikTok, as a leading social media platform, has unique advantages in the US market. It provides a vast reach and an engaging platform for both consumers and merchants to interact, making it an ideal place to explore the trends and opportunities in the hand tools market.

Category Market Overview

According to authoritative sources, the hand tools market in the US has witnessed steady growth in recent years. The market size has been expanding, driven by factors such as the growth of the housing market, increased consumer interest in home improvement, and the rise of DIY culture. Consumer demand has also been evolving, with a greater emphasis on quality, functionality, and convenience. For instance, there is a growing preference for multi-functional hand tools that can serve multiple purposes, saving both space and cost for consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the hand tools category showed diverse sales performance. The GMV Gross Merchandise Volume for the hand tools category was $3.2461 million, with a quarter-on-quarter QoQ decrease of 7.06%. The sold count was 173,700, with a QoQ decrease of 3.19%. However, several products stood out in terms of sales.

The top-selling product was the "toolant Magnetic Nut Driver Bit Set for Impact Driver, Socket Set for mechanic" with a sold count of 12,400 and a GMV of $209,700, showing a significant QoQ growth of 61.39%. Another popular product was the "24-in-1 Magnetic Screwdriver Set, MultifunctionalScrewdriver Drill Bit Set, Household Repair ToolKit with Detachable T-shaped Ratchet Handle" with 6,221 units sold and a GMV of $112,900, experiencing a remarkable QoQ growth of 49.46%.

The popularity of these products can be attributed to their functionality, quality, and the way they are presented on TikTok. Many of these products are marketed as essential tools for DIY projects or home repairs, which resonate well with the TikTok user base who are often interested in such activities.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the hand tools market on TikTok in December.

The "vevor store" had a GMV of $479,300 in December, although it experienced a QoQ decrease of 52.71%. It had a sold count of 8,064. The "toolant" store, on the other hand, had a GMV of $351,500 with a QoQ growth of 18.08% and a sold count of 16,500. The "Spreetail" store achieved a GMV of $192,800 with an impressive QoQ growth of 218.57% and a sold count of 1,774.

These brands and stores employed different strategies. For example, "toolant" might have focused on highlighting the unique features and applications of their hand tools through engaging TikTok videos, which could have contributed to its growth in sold count and GMV. "Spreetail" could have capitalized on special promotions or partnerships to drive its significant QoQ growth.

Conclusion

Overall, the hand tools market on TikTok in the US during December presented a mixed picture. While the category as a whole experienced some declines in GMV and sold count QoQ, certain products and brands showed remarkable growth. For cross-border merchants, it is crucial to focus on product quality and functionality, as these are key factors that attract consumers. Additionally, leveraging TikTok's platform through engaging video content and strategic partnerships can help boost sales.

Looking ahead, the market is likely to continue evolving. With the ongoing trend of DIY and home improvement, the demand for hand tools is expected to remain stable or even increase. Merchants should stay updated on consumer preferences and adapt their strategies accordingly to succeed in this competitive market.