Gloda Insights: TikTok US December Lights & Lighting Market Trend Analysis
TikTok Lights & Lighting US Market Cross-border E-commerce
27 reads2025-01-23 12:23:19 released
Introduction
The Lights & Lighting market has been an essential part of the global consumer landscape. With the increasing focus on home decor, outdoor activities, and various functional lighting needs, this category has witnessed significant growth. TikTok, in the US, has emerged as a powerful platform for promoting and selling Lights & Lighting products, leveraging its vast user base and engaging content format. It offers unique advantages such as the ability to showcase products in creative ways through short videos, reaching a wide range of potential customers.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Lights & Lighting market in the US has shown interesting trends. The market size has been influenced by factors like the growth of e-commerce and changing consumer preferences. In recent times, there has been a notable shift towards more energy-efficient and stylish lighting solutions. Consumer demand has also been driven by the need for better lighting in home offices, outdoor spaces for recreational activities, and as decorative elements. The growth trends indicate a steady increase in the adoption of advanced lighting technologies, with a particular focus on smart lighting features.Sales Situation of the Specific Category
Analyzing the sales performance of Lights & Lighting on TikTok Shop in the US during December, we observe several key aspects. The GMV Gross Merchandise Volume for this category was 1274.33 million US dollars, with a quarter-on-quarter QoQ decrease of 33.27%. The sold count was 57.09 million, showing a 19.6% QoQ decline. However, some products managed to stand out. For instance, the "Strong Light Flashlight USB Rechargeable with Emergency White Light and Red & Blue Alarm Lights. Waterproof Design for Versatile Use. Ideal for Camping, Mountaineering, Fishing, Garden, Road, and Garage Lighting. The Portable highlumen flashlight for 2024" had a sold count of 1.91 million and a GMV of 16.98 million US dollars, despite a 26.19% QoQ decrease in GMV. Another popular product, the "Light Up Acrylic Message Board, Erasable Drawing Board Light with 7 Pen, Drawing Board Table Light, Advertising Boards, Fun Fall Gift, Bedroom Decor for Prince Room" had a sold count of 1.73 million and a GMV of 21.32 million US dollars, with a significant 53.53% QoQ decrease in GMV. The popularity of these products can be attributed to their practical applications, such as for outdoor activities in the case of the flashlight, and as decorative and functional items for the message board.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Lights & Lighting market on TikTok in the US, Govee.US had a GMV of 137.35 million US dollars in December, with a 13.4% QoQ decrease. They had a sold count of 1.91 million, selling 25 out of 40 products, with 514 video bloggers promoting their products. The average price of their products was 71.99 US dollars, and the sold count ratio was 10.78%. OLIGHT also had a significant presence, with a GMV of 70.54 million US dollars and a 32.24% QoQ decrease. They sold 1.41 million units of their 56 products, with 38 of them being sold products, and 1021 video bloggers involved. Their average price was 50.17 US dollars, and the sold count ratio was 5.54%. RoadReady, on the other hand, had a remarkable increase in GMV with a value of 42.89 million US dollars and an astonishing 118826.21% QoQ growth. They sold 7510 units, with only 4 products in total and 3 of them being sold products, and 176 video bloggers promoting. The average price was 57.11 US dollars, and the sold count ratio was 3.37%. Each of these brands has its own strategies, with Govee.US and OLIGHT focusing on a range of products with different features and price points, while RoadReady's sudden growth might be due to a particular product or marketing campaign that caught the attention of TikTok users.Conclusion
Overall, the Lights & Lighting market on TikTok in the US during December showed a mixed picture. While the category as a whole faced some challenges with a decline in GMV and sold count QoQ, there were still individual products and brands that managed to perform well. For cross-border merchants, it is advisable to focus on product features that meet the practical and decorative needs of consumers, such as energy efficiency, versatility, and stylish design. They should also leverage the power of video bloggers on TikTok to promote their products effectively. Looking ahead, the market is likely to continue evolving with an increasing demand for smart lighting solutions and unique decorative lighting items, as consumers become more conscious about their home and outdoor lighting environments.More recommendations
TikTok U.S. Home Appliances Market Analysis
2025-02-08 05:47:18 released
TikTok US DIY Market: Unveiling the Fast-growing Products in Week 03 of 2025
2025-02-08 05:39:59 released
TikTok US Entertainment Market Analysis
2025-02-08 05:34:44 released
TikTok U.S. Car Lights Market Analysis
2025-02-08 05:34:05 released