Introduction

The hardware market has always been an important part of the global consumer landscape. With the continuous development of technology and the increasing demand for home improvement and various DIY projects, the hardware market has shown a trend of continuous growth. In the United States, consumers have a high demand for various hardware products. TikTok, as a popular social media platform, has unique advantages in the US market. It provides a new marketing channel for hardware products, allowing merchants to directly reach a large number of potential consumers through creative videos and engaging content.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the hardware market in the US has a large market size. In recent years, it has maintained a certain growth trend, although there may be fluctuations in different periods. The changes in consumer demand are also obvious. Consumers are increasingly interested in products that are convenient, multifunctional, and of high quality. For example, products that can simplify home improvement tasks or improve the functionality of daily use items are highly favored. Combining with the existing data, we can see that the hardware market on TikTok in the US is also gradually emerging, attracting more and more merchants and consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US in December, the sales performance of the hardware category showed various situations. The top-selling products included items like "2\" x 10' Retractable Ratchet Straps" with a sold count of 2.45 million and a GMV of 1.8838 million with a GMV qoq of -16.77%. Another popular product was "Alien Draft Seal Insulation Tape" with 2.05 million sold count and a GMV of 42.92 million with a significant GMV qoq increase of 192.34%. The popularity and growth patterns of these products can be attributed to several factors. Firstly, their practicality meets the daily needs of consumers, such as the retractable ratchet straps being useful for securing items during transportation or storage, and the insulation tape for sealing doors and windows to save energy. Secondly, the marketing efforts on TikTok, including attractive video presentations by video bloggers, have effectively promoted these products, increasing their visibility and attracting more buyers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the hardware market on TikTok in the US in December, Rhino USA had a GMV of 2.2254 million with a GMV qoq of -56.63% and a sold count of 3.19 million. Their products, such as the retractable ratchet straps, are known for their quality and durability. Bell and Howell also performed well with a GMV of 44.02 million a significant GMV qoq increase of 191.43% and a sold count of 2.13 million. Their marketing strategies might focus on highlighting the unique features of their products through engaging video content. KISSIT US had a GMV of 13.1 million with a GMV qoq increase of 54.82% and a sold count of 2638. These brands have different sales metrics and strategies, but they all have a certain influence within the US market on TikTok, attracting consumers with their product quality, marketing efforts, and brand reputation.

Conclusion

Overall, the hardware market situation on TikTok in the US in December showed a mix of growth and decline for different products and brands. For cross-border merchants, it is recommended to focus on product quality and practicality, and at the same time, make full use of TikTok's marketing channels to create attractive video content to promote products. Looking ahead, the market is expected to continue to develop, with potential for further growth as more consumers become aware of the convenience of shopping for hardware products on TikTok. Merchants should keep an eye on market trends and consumer demand changes to better adapt and succeed in this competitive market.